Wouldn’t it be great if a widely recognized public figure talked up your company or cause to their millions of social media followers? If a celebrity publicly shared that they eat your cookies, buy your widgets or support your cause? While reaching these large audiences and making a big splash can undoubtedly benefit the right product, service or organization, the concept of influencer marketing drives us back to a long-standing marketing challenge: quality vs. quantity. Yes, the big splash can make an impact, but how do you know that those followers are the prospective customers and supporters that you are ultimately looking to reach?Read More
For many nonprofits, June 30th marks not only the end of the fiscal year but the time to distribute a mid-year fundraising appeal. Unfortunately, as the school year winds down and people pack for their summer vacations, a number ten envelope can get easily lost in the shuffle. Follow these tips to master your mid-year donor appeal and generate maximum returns.Read More
Events offer companies valuable face time with prospects and leads, often allowing them to share thought leadership and industry expertise with attendees. During the window of time the event takes place, the host organization(s) have a captive audience to educate and engage. And, while ensuring attendees leave the event as willing brand ambassadors who gained value from their experience, it is equally important to ensure that your organization is maximizing the marketing value of its events.
Great marketing relies on telling great stories – stories that educate, engage and impact stakeholders. Well-crafted stories help stakeholders deepen their connection to a company or cause, which can help bolster client retention, improve donor relations and even increase conversions. With a wide array of communication channels through which organizations can tell their stories, pairing the right content with the right medium is key to success. As you hone your marketing strategy, keep these actionable tips top-of-mind for improving your brand’s storytelling.Read More
Perhaps the owner’s manual for your proprietary technology is more than 100 pages long. Or maybe helping prospective clients understand the process they will go through with your company before crossing the finish line is cumbersome and confusing. Complex organizations have great stories to tell – from case studies to tales of product inception. The key is finding ways to build “bite-sized” marketing campaigns and components that will make the mission, vision and impact more accessible to the target audience(s).
Every brand has a story to tell. And, in 2018, telling that story effectively often involves incorporating the right multimedia components to maximize its impact. As the social media landscape continues to expand and evolve, brands big and small can benefit from embracing the newest tools and techniques to bring their messages to life.
The Pew Research Center reports that, as of February 2018, 69 percent of Americans use social media. In 2005, that number was only 5 percent! As social media usage has grown, an increasing number of businesses have embraced the opportunity to reach online audiences through Facebook, Twitter, Instagram, YouTube, and more. But, with increased competition to win audiences’ attention, businesses are challenged to rise above the clutter to maximize the effectiveness of their social media marketing campaigns. The first step towards achieving optimal social media marketing success? Avoid these common social media mistakes that businesses make.
Those new to Instagram or still contemplating whether it is the right social media channel for their brand may find this question a bit perplexing. After all, it’s just a place to share photos, right? Yes – and no. As Instagram’s user base grows, and more brands become adept at optimizing their content to get discovered by the right audiences, ensuring every photo posted is A+ quality becomes increasingly important. So, how do you design your photos for Instagram success?Read More
Consumer brands aren’t the only organizations who need to focus on delivering a positive and seamless user experience. Sure, those who subscribe to meal delivery services want their purchases to be fresh and delivered on time, and nobody wants an unreliable snow blower in the throws of winter weather, but service providers and nonprofit organizations can also benefit greatly from taking the time to ensure a positive user experience from the first exposure through the final action. When evaluating the user experience your company or cause currently delivers and identifying areas for improvement, consider the following:Read More
The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and readers/listeners/viewers alike. The campaigns are authentic to the organization’s brand and break through the often-cluttered news landscape by putting the right story in the hands of the right reporter and media outlet at the right time. Whether you are developing a new PR plan or revamping your existing public relations strategy, keep these considerations top-of-mind to maximize the effectiveness of your approach.Read More