Whether you aspire to get more ink in trade media or your CEO on TV, crafting compelling stories that will resonate with reporters, editors, producers, readers and viewers is key to success. How can you improve your media relations program to get better quality coverage from the right media? Start by following these five surefire tips.Read More
Blog posts. Whitepapers. E-books. Bylined articles. E-newsletters. Videos. You get the idea. Companies and causes invest significant resources in creating high quality educational content to share with their target audiences. But, are they maximizing the value of this content? Great marketing isn’t about “one and done” – it’s about finding multiple ways to package and share content to ensure exposure and engagement with the widest segment of your target audience.Read More
You’re six months into implementing the year’s marketing plan and you’re scratching your head trying to figure out how to outperform the first half of the year in the months to come. You want more leads, you crave a larger audience and, of course, you want to outsmart the competition. So, where do you start?Read More
Wouldn’t it be great if a widely recognized public figure talked up your company or cause to their millions of social media followers? If a celebrity publicly shared that they eat your cookies, buy your widgets or support your cause? While reaching these large audiences and making a big splash can undoubtedly benefit the right product, service or organization, the concept of influencer marketing drives us back to a long-standing marketing challenge: quality vs. quantity. Yes, the big splash can make an impact, but how do you know that those followers are the prospective customers and supporters that you are ultimately looking to reach?Read More
For many nonprofits, June 30th marks not only the end of the fiscal year but the time to distribute a mid-year fundraising appeal. Unfortunately, as the school year winds down and people pack for their summer vacations, a number ten envelope can get easily lost in the shuffle. Follow these tips to master your mid-year donor appeal and generate maximum returns.Read More
Events offer companies valuable face time with prospects and leads, often allowing them to share thought leadership and industry expertise with attendees. During the window of time the event takes place, the host organization(s) have a captive audience to educate and engage. And, while ensuring attendees leave the event as willing brand ambassadors who gained value from their experience, it is equally important to ensure that your organization is maximizing the marketing value of its events.
Great marketing relies on telling great stories – stories that educate, engage and impact stakeholders. Well-crafted stories help stakeholders deepen their connection to a company or cause, which can help bolster client retention, improve donor relations and even increase conversions. With a wide array of communication channels through which organizations can tell their stories, pairing the right content with the right medium is key to success. As you hone your marketing strategy, keep these actionable tips top-of-mind for improving your brand’s storytelling.Read More
Perhaps the owner’s manual for your proprietary technology is more than 100 pages long. Or maybe helping prospective clients understand the process they will go through with your company before crossing the finish line is cumbersome and confusing. Complex organizations have great stories to tell – from case studies to tales of product inception. The key is finding ways to build “bite-sized” marketing campaigns and components that will make the mission, vision and impact more accessible to the target audience(s).
Every brand has a story to tell. And, in 2018, telling that story effectively often involves incorporating the right multimedia components to maximize its impact. As the social media landscape continues to expand and evolve, brands big and small can benefit from embracing the newest tools and techniques to bring their messages to life.
The Pew Research Center reports that, as of February 2018, 69 percent of Americans use social media. In 2005, that number was only 5 percent! As social media usage has grown, an increasing number of businesses have embraced the opportunity to reach online audiences through Facebook, Twitter, Instagram, YouTube, and more. But, with increased competition to win audiences’ attention, businesses are challenged to rise above the clutter to maximize the effectiveness of their social media marketing campaigns. The first step towards achieving optimal social media marketing success? Avoid these common social media mistakes that businesses make.