Danielle Cyr

Recent Posts

Social Media Marketing Changes: Facebook’s Latest Algorithm

Posted by Danielle Cyr on Wed, Mar, 22, 2017 @ 08:03 AM

A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight to reactions – Love, Angry, Sad, etc. – than the more common counterpart, the “like.” While this change is reportedly designed to deepen user engagement with brands, it requires companies and causes to refine their social media marketing strategy and content calendars to focus on generating reactions.

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Topics: social media marketing, Facebook, Facebook reactions

How to Improve Your Healthcare Marketing

Posted by Danielle Cyr on Wed, Mar, 08, 2017 @ 08:03 AM

From health insurance companies and hospitals, to healthcare attorneys and private medical practices, marketing plays a key role in cultivating new patients/clients and building trust. Here are top ways to improve healthcare marketing:

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Topics: healthcare PR, healthcare marketing, healthcare public relations

3 Things to Remember About Branding in 2017

Posted by Danielle Cyr on Wed, Mar, 01, 2017 @ 08:03 AM

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched, the state of marketing in 2017 bears some timely and important branding considerations.

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Topics: branding, rebranding, brand consistency

Higher Ed PR: How to Become a “Go-to” Source for Media

Posted by Danielle Cyr on Fri, Feb, 17, 2017 @ 10:02 AM

For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in local, regional, national and/or trade media can help to attract students, staff and even donors. It plays a leading role in enhancing the school’s expert positioning and showcases the pedigree of the leadership and professors who are part of the team. Here are some tried-and-true practices for increasing your college or university’s share of voice.

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Topics: public relations, PR, higher ed marketing, higher ed pr

PR FAQ: Do Bloggers Belong on a Media List?

Posted by Danielle Cyr on Fri, Feb, 10, 2017 @ 10:02 AM

As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs. Beyond pitching media (print, broadcast, online) for coverage of a company and its products or services, organizations are now seeking to secure coverage for their organization on blogs, including those authored by influencers on LinkedIn. Here’s what you need to know about pitching bloggers.

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Topics: public relations, PR, media relations, blogger relations

Co-Communications Turns 20: 20 Quick PR Tips for Our 20th Year

Posted by Danielle Cyr on Fri, Feb, 03, 2017 @ 08:02 AM

What began as a public relations and marketing agency in 1997 has evolved into a full-service integrated communications firm with three offices and a team of 15. As Co-Communications kicks off its 20th year in business, we wanted to share 20 surefire public relations and media relations tips that we have found invaluable during our 20 years in business. While the media landscape has no doubt evolved in ways that will continue to have a lasting impact on how news is generated and delivered, the go-to tips allow businesses and nonprofits alike to grow their share of voice and get ink on a local, regional and national level.

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Topics: public relations agency, public relations, PR, pr tips

Is ‘Mobile First’ Part of Your Marketing Strategy?

Posted by Danielle Cyr on Wed, Feb, 01, 2017 @ 08:02 AM

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?

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Topics: marketing, b2b marketing, b2c marketing, mobile marketing, mobile marketing strategy, user experience

Three Important Marketing Lessons We Learned from Mary Tyler Moore

Posted by Danielle Cyr on Fri, Jan, 27, 2017 @ 08:01 AM

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a trailblazer in many ways – the first woman to wear pants in a sitcom and the subject of what TIME considers one of TV’s most famous job interviews. She was one of America’s TV sweethearts and she even taught us a few invaluable marketing lessons along the way.

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Topics: marketing strategy, marketing, branding

What You Need to Know About Influencer Marketing in 2017

Posted by Danielle Cyr on Wed, Jan, 25, 2017 @ 09:01 AM

Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands to reach and engage. Whether they are the first folks to know about the newest restaurant that is coming to town, the ones that break news of the latest food trends on their blogs or the folks you rely on to let you know about the best travel destinations, influencers are a powerful audience and one that other consumers have come to trust. Whether your business operates in the b2b or b2c space, now is the time to start planning for how you will engage influencers in your marketing campaigns.

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Topics: media relations, blogger relations, influencer marketing

Branding Best Practices: How to Maintain Your Brand Identity When Partnering with Other Organizations

Posted by Danielle Cyr on Wed, Jan, 18, 2017 @ 08:01 AM

Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s cohosting a professional development workshop for a shared group of clients or partnering up with other businesses in the area for a corporate social responsibility initiative (CSR), the truth in the concept that “two heads are better than one” is evident in well-orchestrated collaborations. When collaborating with partners to execute events and initiatives – or even to cobrand a product or service – ensuring the integrity of your organization’s brand is maintained is paramount. Here are some easy, actionable tips to protect your brand identity when collaborating with other organizations.

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Topics: brand identity, branding, brand equity, brand consistency