The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and readers/listeners/viewers alike. The campaigns are authentic to the organization’s brand and break through the often-cluttered news landscape by putting the right story in the hands of the right reporter and media outlet at the right time. Whether you are developing a new PR plan or revamping your existing public relations strategy, keep these considerations top-of-mind to maximize the effectiveness of your approach.Read More
The 2017 Nonprofit Social Media Benchmark Survey deployed by donor management software provider Bloomerang found that 44 percent of nonprofits surveyed were active on Instagram. More than 90 percent considered Facebook their primary social network and across Facebook, Twitter, Instagram and LinkedIn the number one nonprofit goal was to share organizational news. While an effective social media marketing program can make a meaningful impact on a nonprofit’s marketing ROI, it only takes a few missteps to impede success. Avoid these common nonprofit social media marketing mistakes to maximize your organization’s success.
Your brand ranks among your companies most valuable assets. It’s more than just a name and a logomark – it’s also your reputation. Whether you are a B2B company with highly specialized expertise or a consumer brand beloved by a wide range of audiences, protecting your brand’s equity and reputation should rank among your chief marketing priorities. In the quest to maintain a sterling reputation, be sure to prevent these common marketing nightmares from getting in the way.
Boasting more than 800 million active monthly users and leveraged by more than 25 million businesses, Instagram is a growing visual marketing platform that proves a picture is truly worth a thousand words. For nonprofits, Instagram has proven its worth by providing a new way to tell stories and pull on the heartstrings, both of which are critical for recruiting and retaining employees, volunteers and donors. For consumer brands, Instagram has provided an avenue for showcasing products in their real life applications. And both benefit from leveraging high impact imagery to engage their target audiences and amplify their reach.Read More
What do you do when…
- Your website traffic is declining month-over-month?
- You email marketing program has strong open rates but low click-thrus and diminishing conversions?
- Your competitors’ share of voice is growing and your CEO is being quoted less frequently?
- Your social media successes become erratic?
Videos are powerful marketing tools. Just one minute of video is equal in value to 1.8 million words, according to Forrester Research. And, for companies and causes who have made the investment in video, there is significant marketing ROI to be reaped. The question is, when the storyboards, production and editing are behind you, what do you do with your video?Read More
When good things happen, it’s natural to want to shout the news from the rooftops (or, in this day and age, perhaps more so the top of your Twitter feed). You want to cast a wide net and seize the maximum amount of opportunity the good news affords to grow your business and strengthen your position in the marketplace. However, before you think about going far and wide, it’s important to look within – how will you break the news to your current stakeholders and ensure they are well-informed before your announcement becomes highly public front-page news?Read More
If Facebook is an integral part of online marketing for your organization, now is the time to prioritize a content strategy that is laser-focused on engagement. Facebook’s latest News Feed algorithm change, announced January 11th, places favor on content from friends and family, and posts that generate audience engagement. While Mark Zuckerberg’s announcement of the algorithm changes noted it will take months for a full roll out, Facebook actually started making changes to make content from family and friends more prominent in news feeds at the end of 2017.Read More
You maintain a business blog, share third-party content on LinkedIn, post photos from events to Facebook, tweet company news and produce quarterly videos on a timely or trending topic. Your content creation game is strong – but, do you have a content sharing plan in place?Read More
As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started using Instagram in just four months. Further, 80-percent of Instagram’s 800 million monthly users follow a business, with 200 million visiting a business’ profile every day. But, it isn’t just about those users who are following a company on Instagram. Instagram reports that two-thirds of visits to business pages come from those who aren’t following the company’s page.Read More