Danielle Cyr

Recent Posts

Top Questions to Ask Before Redoing Your Marketing Strategy

Posted by Danielle Cyr on Wed, Mar, 14, 2018 @ 08:03 AM

What do you do when…

  • Your website traffic is declining month-over-month?
  • You email marketing program has strong open rates but low click-thrus and diminishing conversions?
  • Your competitors’ share of voice is growing and your CEO is being quoted less frequently?
  • Your social media successes become erratic?
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Topics: marketing strategy, communications strategy

You Invested in Video – Now What?

Posted by Danielle Cyr on Wed, Feb, 28, 2018 @ 08:02 AM

Videos are powerful marketing tools. Just one minute of video is equal in value to 1.8 million words, according to Forrester Research. And, for companies and causes who have made the investment in video, there is significant marketing ROI to be reaped. The question is, when the storyboards, production and editing are behind you, what do you do with your video?                        

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Topics: video marketing, video production, communications strategy

Why You Need to Keep Existing Stakeholders Well-Informed

Posted by Danielle Cyr on Wed, Feb, 21, 2018 @ 08:02 AM

When good things happen, it’s natural to want to shout the news from the rooftops (or, in this day and age, perhaps more so the top of your Twitter feed). You want to cast a wide net and seize the maximum amount of opportunity the good news affords to grow your business and strengthen your position in the marketplace. However, before you think about going far and wide, it’s important to look within – how will you break the news to your current stakeholders and ensure they are well-informed before your announcement becomes highly public front-page news?

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Topics: internal communications, communications strategy

How Will the Newest Facebook Algorithm Impact Your Organization?

Posted by Danielle Cyr on Wed, Jan, 31, 2018 @ 08:01 AM

If Facebook is an integral part of online marketing for your organization, now is the time to prioritize a content strategy that is laser-focused on engagement. Facebook’s latest News Feed algorithm change, announced January 11th, places favor on content from friends and family, and posts that generate audience engagement. While Mark Zuckerberg’s announcement of the algorithm changes noted it will take months for a full roll out, Facebook actually started making changes to make content from family and friends more prominent in news feeds at the end of 2017.

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Why Do You Need a Content Sharing Strategy?

Posted by Danielle Cyr on Wed, Jan, 24, 2018 @ 08:01 AM

You maintain a business blog, share third-party content on LinkedIn, post photos from events to Facebook, tweet company news and produce quarterly videos on a timely or trending topic. Your content creation game is strong – but, do you have a content sharing plan in place?

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What B2B Companies Can Learn from B2C Instagram Success..

Posted by Danielle Cyr on Wed, Jan, 17, 2018 @ 08:01 AM

As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started using Instagram in just four months. Further, 80-percent of Instagram’s 800 million monthly users follow a business, with 200 million visiting a business’ profile every day. But, it isn’t just about those users who are following a company on Instagram. Instagram reports that two-thirds of visits to business pages come from those who aren’t following the company’s page.

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Topics: social media for business, b2b social media marketing, social media marketing program

Three Things to Look for When Hiring a Marketing Agency

Posted by Danielle Cyr on Wed, Jan, 10, 2018 @ 08:01 AM

Whether you are looking to enhance your internal bandwidth by engaging a marketing firm or looking to transition to a new firm from your existing one, finding the firm that is best-suited to meet your current – and future – needs is important. Consider these three key criteria when searching for a new marketing firm.

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Keep These Resolutions to Up Your Marketing ROI

Posted by Danielle Cyr on Tue, Jan, 02, 2018 @ 08:01 AM

Travel more. Hit the gym. Stress less. Sound familiar? We’re only a few days into the New Year and many are on a mission to keep their resolutions for a full 365 days. With personal resolutions set, what marketing resolutions should you be making to maximize returns in 2018 and beyond?

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Topics: marketing strategy, marketing plan, marketing ROI

Six Ways to Improve Your Email Marketing in 2018

Posted by Danielle Cyr on Wed, Dec, 20, 2017 @ 08:12 AM

Ever wonder why your Inbox looks so full? According to research firm Radicati Group, more than 269 billion emails are sent each day. With a deluge of emails going across the transom each day, businesses and nonprofits alike are tasked with crafting high-impact emails that not only stand out amidst a full Inbox, but that recipients want to open. Here are six easy ways to strengthen your email marketing:

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Topics: marketing, email marketing

One Easy Way to Enhance Your Position as a Thought Leader

Posted by Danielle Cyr on Wed, Dec, 13, 2017 @ 08:12 AM

Regardless of whether your company is a startup or well-established industry leader, being perceived by clients, prospects and media as a thought leader is critically important. By becoming the industry’s “go to” source for expertise and insights, you gain the opportunity to build new relationships and generate leads.

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Topics: marketing, email marketing