Danielle Cyr

Recent Posts

Three Things to Look for When Hiring a Marketing Agency

Posted by Danielle Cyr on Wed, Jan, 10, 2018 @ 08:01 AM

Whether you are looking to enhance your internal bandwidth by engaging a marketing firm or looking to transition to a new firm from your existing one, finding the firm that is best-suited to meet your current – and future – needs is important. Consider these three key criteria when searching for a new marketing firm.

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Keep These Resolutions to Up Your Marketing ROI

Posted by Danielle Cyr on Tue, Jan, 02, 2018 @ 08:01 AM

Travel more. Hit the gym. Stress less. Sound familiar? We’re only a few days into the New Year and many are on a mission to keep their resolutions for a full 365 days. With personal resolutions set, what marketing resolutions should you be making to maximize returns in 2018 and beyond?

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Topics: marketing strategy, marketing plan, marketing ROI

Six Ways to Improve Your Email Marketing in 2018

Posted by Danielle Cyr on Wed, Dec, 20, 2017 @ 08:12 AM

Ever wonder why your Inbox looks so full? According to research firm Radicati Group, more than 269 billion emails are sent each day. With a deluge of emails going across the transom each day, businesses and nonprofits alike are tasked with crafting high-impact emails that not only stand out amidst a full Inbox, but that recipients want to open. Here are six easy ways to strengthen your email marketing:

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Topics: marketing, email marketing

One Easy Way to Enhance Your Position as a Thought Leader

Posted by Danielle Cyr on Wed, Dec, 13, 2017 @ 08:12 AM

Regardless of whether your company is a startup or well-established industry leader, being perceived by clients, prospects and media as a thought leader is critically important. By becoming the industry’s “go to” source for expertise and insights, you gain the opportunity to build new relationships and generate leads.

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Topics: marketing, email marketing

Building Your 2018 Marketing Strategy? Start Here

Posted by Danielle Cyr on Wed, Nov, 15, 2017 @ 08:11 AM

Amidst the flurry of year-end deadlines and the hustle of the holiday season, carving out time to plan for 2018 can easily get lost in the shuffle. As the adage says, measure twice – cut once, planning your marketing for 2018 before the first of the year is imperative. The question is, where should you start?

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Spooky Marketing Mistakes That Reduce ROI

Posted by Danielle Cyr on Tue, Oct, 31, 2017 @ 08:10 AM

Inconsistent brands. Abandoned blogs. Outdated websites. Mixed media messaging. Sporadic social media updates. These are the things that keep marketers up at night – and some of the spooky marketing mistakes that reduce ROI. In a fast-paced world where content and messaging pass by at a jarring rate, brands have a finite amount of time to capture and engage their audiences. Follow these best practices to keep these ghoulishly unsettling marketing missteps at bay.

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Top Reasons to Conduct Post-Event Surveys

Posted by Danielle Cyr on Thu, Oct, 26, 2017 @ 08:10 AM

Executing a great event is no small undertaking. Whether you are hosting an annual conference, signature fundraiser of small-scale gathering, making sure the event generates a worthwhile return is important.

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Topics: event marketing, Events

How to Craft Compelling Calls-to-Action

Posted by Danielle Cyr on Fri, Oct, 13, 2017 @ 08:10 AM

In just one day, the average person is exposed to 4,000 to 10,000 advertisements and marketing messages. Couple that with the fact that the human attention span is reported to be less than 6-seconds, and the window brands have to capture their audiences’ attention is not only small, but cluttered. With companies and causes aggressively competing for their target audiences’ attention, how can organizations create effective calls-to-action?

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Topics: content marketing, Inbound Marketing Strategy

In Times of Crisis Add Value, Not Clutter

Posted by Danielle Cyr on Fri, Oct, 06, 2017 @ 08:10 AM

Companies can often amplify their media coverage by tying their products, services and expertise to the news cycle. This may entail using timely national data on employment to strengthen an economic development story, providing a local illustration – or counterpoint – to a national or industry trend, or offering expertise in response to a knowledge or data gap noted in a recent piece of press.

While providing timely and relevant expert to media can be a great way to build relationships and reinforce your expert positioning in the market place, remaining sensitive to the bigger picture, particularly during times of crisis, is key to maintaining brand equity and preventing a crisis communications situation from emerging.

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Topics: crisis communications, PR, media relations

Planning a Website Redesign? Scrub Your Content First

Posted by Danielle Cyr on Fri, Sep, 29, 2017 @ 08:09 AM

Your website is your 24/7 sales tool and, in many instances, responsible for making your organization’s first impression. While an eye-catching, responsive design (automatically scales to the device on which it is being viewed) and punchy copy are important, taking stock of what stays and what goes from your existing website is a critical first step in the website redesign process. Follow these helpful tips when auditing your website assets in advance of a redesign.

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Topics: web design, web development, website redesign