Danielle Cyr

Recent Posts

How Your Brand Can Succeed on Instagram in 2017

Posted by Danielle Cyr on Wed, Jun, 21, 2017 @ 08:06 AM

Instagram’s popularity continues to rise with the social network now boasting more than 700 million users. That means Instagram gained an additional 100 million users in just four months (December 2016 – April 2017). As its user base continues to grow and more companies embrace the photo-driven channel as a marketing tool one key question remains: How can brands succeed on Instagram?

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How to Ace a Media Interview: Make Yourself Perfectly Clear

Posted by Danielle Cyr on Fri, Jun, 16, 2017 @ 08:06 AM

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to tell the brand’s story – and to grow one’s share of voice in the marketplace over the competition. While these opportunities can significantly enhance the value of a company’s PR program, a feature article that undersells the true story or is peppered with misinformation can do more harm than good for a brand. As you prepare for your next interview with the media, keep these interview best practices top-of-mind:

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Topics: media training, public relations, PR, media relations, media interviews

It’s Time to Address the Barriers to Marketing Success

Posted by Danielle Cyr on Fri, Jun, 09, 2017 @ 09:06 AM

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships with prospects, enhance expert positioning and generate meaningful results for a business, companies often reallocate resources to other, higher value activities. Before making the decision to reallocate resources, it is important to dig deep and uncover the root cause of non-performance – what is stopping your marketing from working effectively? Let’s take a look at some of the common barriers that impede the performance of marketing campaigns.

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Topics: marketing strategy, marketing, marketing ROI

Is Your Website Costing You Business? The Case for Responsive Design

Posted by Danielle Cyr on Wed, May, 31, 2017 @ 08:05 AM

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies whose websites did not reflect a responsive design (automatically scaling to the device on which it is being viewed) began to see declining organic search rankings, making it more difficult for them to appear as a match for those searching for the content they were offering. Despite being more than two years past the start of search penalties, many companies are still operating non-responsive websites.

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Topics: website design, web design, web development, responsive websites, responsive design

Doing Research? Google May Not Have the Answers

Posted by Danielle Cyr on Wed, May, 24, 2017 @ 08:05 AM

In the age of Alexa and Siri, it’s hard to fathom that the answer to one’s questions may not live on the internet. In a world where information is most often available in no more than a couple of clicks, what other information could one possibly crave?

While online searches boast access to a wide range of third-party data that can help to strengthen media pitches, heighten the timeliness of company news, and pinpoint powerful trends, the only way to find out what your customers are truly thinking is to ask them. Behold the role of primary research.

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Topics: custom research, research, market research, consumer research

Marketing Best Practices for Milestone Anniversaries

Posted by Danielle Cyr on Fri, May, 12, 2017 @ 08:05 AM

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of your business or nonprofit to stakeholders and the public-at-large is both an ambitious task and incredible opportunity. After all, how many organizations have the opportunity to talk about what they have accomplished during the past 100 – or even 50 or 25 – years? Your organization’s history and proven track record of success is cause for celebration – and an opportunity to ramp up marketing to cultivate new and strengthen connections among existing audiences. Follow these marketing best practices to make your milestone anniversary your most successful and impactful year yet.

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Topics: marketing, event marketing, marketing for company anniversaries, anniversary marketing

Breaking Up is Hard to Do: Tips for Changing Marketing Agencies

Posted by Danielle Cyr on Fri, May, 05, 2017 @ 08:05 AM

In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a break up with a business partner or vendor can be equally challenging. Alas, deciding to break up with your agency of record and find a new marketing partner is no exception. Businesses and nonprofits invest time and resources in relationship-building, agency education and ongoing collaboration in the hopes of building a long-lasting relationship with the marketing team who is best suited to support their organization. The mere thought of going through that process with someone new can be daunting. That said, it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. Let me say that again: it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. And, on that note, it’s time to talk about navigating the break up.

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Topics: pr firm, full-service PR agency, full-service marketing agency, marketing agency, marketing and PR firm

A Look at Marketing, Branding and the Customer Experience

Posted by Danielle Cyr on Fri, Apr, 28, 2017 @ 08:04 AM

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands who are delivering a great customer experience and have cultivated a pool of loyal, raving fans, experiences are powerful marketing and branding tools that put them in a position of strength and pave the way for continued growth and engagement. For brands who are delivering underwhelming or negative experiences, the customer experience can be equally if not more powerful – however, it often comes at the cost of maintaining a strong reputation, customer loyalty and audience growth.

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Topics: marketing, branding, brand experience

4 Reasons Influencers May Be Hesitant to Engage with Your Brand

Posted by Danielle Cyr on Wed, Apr, 12, 2017 @ 08:04 AM

Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre of content. (For more information on the role of bloggers on a media list, click here.)

While engaging online influencers is a goal of many companies and causes, it can be challenging to hook one’s desired influencers and convince them to engage with your brand. Influencer engagement requires a careful balance of strategy and creativity, and, in most instances, one does not take the same approach as they would when pitching a reporter.

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Topics: public relations, media relations, blogger relations, influencer marketing

Tips for Social Media Crisis Management

Posted by Danielle Cyr on Fri, Apr, 07, 2017 @ 08:04 AM

From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive measures to ensure a timely and effective response when the need strikes is critical. Here are some tips to help prepare for and manage a social crisis.

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Topics: social media, social media marketing, crisis communications, social crisis management