Danielle Cyr

Recent Posts

How to Excel at Digital Storytelling

Posted by Danielle Cyr on Wed, Aug, 02, 2017 @ 08:08 AM

In an era where content is being created at an overwhelmingly aggressive pace, developing content that will resonate with target audiences and move the needle is key to success. For many businesses and nonprofits, this means building out a series of content that tells a compelling story and, most often, showcases a need. Here is how your brand can excel at digital storytelling:

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Brand You: Personal Branding Tips for Women Leaders

Posted by Danielle Cyr on Tue, Jul, 25, 2017 @ 08:07 AM

The following post features highlights from the Brand You workshop for women leaders hosted by the MetroHartford Alliance on July 21, 2017 featuring speakers Jessica Lyon, EVP & COO of Co-Communications, and Allegra Anderson, owner of Allegra Anderson Photography.

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Topics: personal branding, personal branding workshop, personal branding for women leaders

3 Reasons to Implement an Integrated Marketing Program

Posted by Danielle Cyr on Thu, Jul, 20, 2017 @ 08:07 AM

Long gone are the days when advertising and PR teams worked in silos. The days when sales and marketing teams worked independently but, albeit, effectively. Today, sales and marketing, PR and advertising--and social media-- need to work together to achieve a common set of goals and objectives in order to generate tangible results. And, to achieve this objective, an integrated marketing program is the best approach to take.

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Why Video is a Good Marketing Investment

Posted by Danielle Cyr on Wed, Jul, 12, 2017 @ 08:07 AM

YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching videos. And, on average, these users are spending more than an hour each day watching videos from their smartphones and other mobile devices. This data is simply one more proof point supporting the value of video as a communication and marketing tool. So, let’s take a look at exactly why video is a good investment.

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Topics: visual marketing, video, video marketing, digital marketing

The Anatomy of a Great Event

Posted by Danielle Cyr on Wed, Jul, 05, 2017 @ 08:07 AM

During Co-Communications’ 20 years in business, we have worked on more than 500 events ranging from ribbon cuttings and tradeshows to speaker series and blogger engagement events. While each event is unique, as is the audience that it draws, there are key components and features that help an event to not only make a big splash, but build strong ties with attendees and lay the foundation for future success. When planning your next business or nonprofit event, keep the anatomy of a great event top-of-mind.

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Is Your Website Craving More Content?

Posted by Danielle Cyr on Wed, Jun, 28, 2017 @ 08:06 AM

Successfully crossing the finish line for a website redesign is a great feeling. Your brand’s online presence is up-to-date, and your imagery and messaging are well poised to carry you into the future. As your brand’s 24/7 marketing hub, it is important that your website remains up-to-date and that you are feeding it new content on a consistent basis – be it in the form of news, blog posts, case studies or the like. Here are a few ways to add quality content (not clutter) to your website:

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Topics: websites, video, video marketing

How Your Brand Can Succeed on Instagram in 2017

Posted by Danielle Cyr on Wed, Jun, 21, 2017 @ 08:06 AM

Instagram’s popularity continues to rise with the social network now boasting more than 700 million users. That means Instagram gained an additional 100 million users in just four months (December 2016 – April 2017). As its user base continues to grow and more companies embrace the photo-driven channel as a marketing tool one key question remains: How can brands succeed on Instagram?

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How to Ace a Media Interview: Make Yourself Perfectly Clear

Posted by Danielle Cyr on Fri, Jun, 16, 2017 @ 08:06 AM

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to tell the brand’s story – and to grow one’s share of voice in the marketplace over the competition. While these opportunities can significantly enhance the value of a company’s PR program, a feature article that undersells the true story or is peppered with misinformation can do more harm than good for a brand. As you prepare for your next interview with the media, keep these interview best practices top-of-mind:

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Topics: media training, public relations, PR, media relations, media interviews

It’s Time to Address the Barriers to Marketing Success

Posted by Danielle Cyr on Fri, Jun, 09, 2017 @ 09:06 AM

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships with prospects, enhance expert positioning and generate meaningful results for a business, companies often reallocate resources to other, higher value activities. Before making the decision to reallocate resources, it is important to dig deep and uncover the root cause of non-performance – what is stopping your marketing from working effectively? Let’s take a look at some of the common barriers that impede the performance of marketing campaigns.

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Topics: marketing strategy, marketing, marketing ROI

Is Your Website Costing You Business? The Case for Responsive Design

Posted by Danielle Cyr on Wed, May, 31, 2017 @ 08:05 AM

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies whose websites did not reflect a responsive design (automatically scaling to the device on which it is being viewed) began to see declining organic search rankings, making it more difficult for them to appear as a match for those searching for the content they were offering. Despite being more than two years past the start of search penalties, many companies are still operating non-responsive websites.

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Topics: website design, web design, web development, responsive websites, responsive design