Danielle Cyr

Recent Posts

Top Reasons to Conduct Post-Event Surveys

Posted by Danielle Cyr on Thu, Oct, 26, 2017 @ 08:10 AM

Executing a great event is no small undertaking. Whether you are hosting an annual conference, signature fundraiser of small-scale gathering, making sure the event generates a worthwhile return is important.

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Topics: event marketing, Events

How to Craft Compelling Calls-to-Action

Posted by Danielle Cyr on Fri, Oct, 13, 2017 @ 08:10 AM

In just one day, the average person is exposed to 4,000 to 10,000 advertisements and marketing messages. Couple that with the fact that the human attention span is reported to be less than 6-seconds, and the window brands have to capture their audiences’ attention is not only small, but cluttered. With companies and causes aggressively competing for their target audiences’ attention, how can organizations create effective calls-to-action?

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Topics: content marketing, Inbound Marketing Strategy

In Times of Crisis Add Value, Not Clutter

Posted by Danielle Cyr on Fri, Oct, 06, 2017 @ 08:10 AM

Companies can often amplify their media coverage by tying their products, services and expertise to the news cycle. This may entail using timely national data on employment to strengthen an economic development story, providing a local illustration – or counterpoint – to a national or industry trend, or offering expertise in response to a knowledge or data gap noted in a recent piece of press.

While providing timely and relevant expert to media can be a great way to build relationships and reinforce your expert positioning in the market place, remaining sensitive to the bigger picture, particularly during times of crisis, is key to maintaining brand equity and preventing a crisis communications situation from emerging.

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Topics: crisis communications, PR, media relations

Planning a Website Redesign? Scrub Your Content First

Posted by Danielle Cyr on Fri, Sep, 29, 2017 @ 08:09 AM

Your website is your 24/7 sales tool and, in many instances, responsible for making your organization’s first impression. While an eye-catching, responsive design (automatically scales to the device on which it is being viewed) and punchy copy are important, taking stock of what stays and what goes from your existing website is a critical first step in the website redesign process. Follow these helpful tips when auditing your website assets in advance of a redesign.

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Topics: web design, web development, website redesign

5 Marketing Best Practices to Fall For

Posted by Danielle Cyr on Thu, Sep, 21, 2017 @ 08:09 AM

The start of a new season – and a new quarter – is a great time to clean out the underperforming marketing tactics and make room for higher value marketing strategies and tactics. Whether you are a B2B company looking to grow your network of referral sources, a nonprofit aiming to cultivate new volunteers and year-end donors, or a B2C company gearing up for a major product launch in 2018, it is important to identify what’s working, what’s missing and what big idea can help to take your organization from Point A to Point B. As we embark upon a new season and look ahead to Q4-2017, here are five marketing best practices worth falling for.

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Topics: marketing, email marketing, marketing plan

5 Important Things You Can Learn from Client Surveys

Posted by Danielle Cyr on Wed, Sep, 13, 2017 @ 08:09 AM

If we’ve said it once, we’ve said it a million times – whenever possible, let data inform the strategy. Whether it’s quantifiable metrics on email open rates, social shares and engagement, blog readership, website referral traffic or other data, these numbers can help to prioritize marketing resources and identify the content and messaging that resonates most with your target audiences.

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Topics: marketing, surveys, market research

How to Engage Employees as Marketers & Brand Ambassadors

Posted by Danielle Cyr on Fri, Sep, 08, 2017 @ 08:09 AM

Who knows your organization better than the people who work inside it each and every day? Employees have the unique position of being internal stakeholders, knowing the ins and outs of the organization. Their perspective brings an authenticity and value to marketing that can’t otherwise be replicated. With that said, it is important that employees believe in marketing the organization and the messages that are being shared. Here are some tips for engaging employees as marketers and brand ambassadors.

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Topics: marketing, b2b marketing, b2c marketing, brand ambassadors, employee engagement

Online Reviews Should Be Part of Your Digital Marketing Strategy

Posted by Danielle Cyr on Thu, Aug, 10, 2017 @ 08:08 AM

Did you use Yelp to find the right spot for a business dinner the last time you were traveling? Have the Facebook reviews you’ve seen for a local business ever inspired you to take your business elsewhere? Research indicates ninety-one percent (91%) of people read online reviews and eighty-four percent (84%) of those online review readers trust what they read as much as they trust recommendations from friends. So, is your business actively soliciting online reviews as part of its digital marketing strategy?

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Topics: online marketing, digital influencers, digital marketing

How to Excel at Digital Storytelling

Posted by Danielle Cyr on Wed, Aug, 02, 2017 @ 08:08 AM

In an era where content is being created at an overwhelmingly aggressive pace, developing content that will resonate with target audiences and move the needle is key to success. For many businesses and nonprofits, this means building out a series of content that tells a compelling story and, most often, showcases a need. Here is how your brand can excel at digital storytelling:

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Brand You: Personal Branding Tips for Women Leaders

Posted by Danielle Cyr on Tue, Jul, 25, 2017 @ 08:07 AM

The following post features highlights from the Brand You workshop for women leaders hosted by the MetroHartford Alliance on July 21, 2017 featuring speakers Jessica Lyon, EVP & COO of Co-Communications, and Allegra Anderson, owner of Allegra Anderson Photography.

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Topics: personal branding, personal branding workshop, personal branding for women leaders