New Brands & Websites, PR Success Stories, from Co-Communications: March & April 2016

Posted by Danielle Cyr on Fri, May, 06, 2016 @ 08:05 AM

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing PR campaigns and maintaining social media marketing programs, we’re always helping companies and causes to strengthen their marketing. Here’s a look at what we’ve been up to over the past couple of months:

Creating a brand and building a website for Watch Hill Wireless

Watch Hill Wireless, a new wireless communications company, came to Co-Communications needing to establish its brand identity. We collaborated with the Watch Hill Wireless team to develop a logo that would stand out on everything from printed materials to service trucks. Here is the logo they chose:

With a brand identity in place, we began creating a sitemap for their new website. We applied the brand standards set forth in the logo to a site that is responsive, easy to navigate and clearly communicates the company’s value proposition. The final result:


Naming, branding and developing a website for AdminaHealth

When the AdminaHealth team contracted with Co-Communications, they sought to establish a brand identity for their self-funded healthcare administration platform. Co-Communications collaborated with the AdminaHealth team to brand the company from its name and tagline to its visual identity. Here is the end result:

With the brand identity in place, it was time to build the website. We crafted compelling copy that would resonate with the client’s target audiences – HR professionals and financial executives – and imagery that would reinforce the brand’s value proposition. The final result is a responsive website that speaks directly to the client’s target audience and is rich with educational content. Take a look:

With the new brand and website in place, we are now helping the AdminaHealth team to implement a proactive content marketing and public relations program.

Helping the Reich Brothers to crystallize their message

At Co-Communications, we live by the credo “make yourself perfectly clear™.” So, when a client asks us to help with their messaging, our response is always an enthusiastic “yes.” The Co-Communications team has been busy crafting website copy, e-blast copy, blog posts, news releases, as well as polishing LinkedIn profiles, on behalf of the Reich Brothers, an asset management, specialty finance and decommissioning services provider with offices in New York and California, during the past couple of months.                                         

Generating media attention for CAPSS educational transformation efforts

At the end of March, our Connecticut team supported the Connecticut Association of Public School Superintendents (CAPSS) with the launch of their new report, Next Ed: What’s Next?, which provides recommendations for continued improvement to Connecticut’s educational system so that all students graduate with the skills necessary to succeed in college, careers and civic life. We coordinated a press conference at the Capitol and secured media attention from the local FOX and ABC affiliates as well as WNPR.

As May begins, we are preparing to launch a new website for a tri-state investment real estate firm, gearing up for our nonprofit clients’ gala and golf tournament season and developing a communications plan to generate media interest in Connecticut’s free summer meals program for children and teens.

If your company or cause is looking for a marketing, PR and/or design partner to help take its brand to the next level and reinforce its expert positioning in the marketplace, we can help. Contact us today.

Topics: marketing, branding, PR, website design, logo design