Top Video Marketing Opportunities for Real Estate

Posted by Danielle Cyr on Fri, Jan, 13, 2017 @ 08:01 AM

One minute of video is equal in value to 1.8 million words, according to Forrester Research. Need we say more? Video marketing is on the rise and there are many opportunities for the real estate sector to effectively embrace this trend. Here are the top video marketing opportunities for real estate.

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Topics: real estate marketing, video marketing, real estate pr, real estate public relations

Why Do You Need to Invest in a Marketing Strategy?

Posted by Danielle Cyr on Wed, Jan, 11, 2017 @ 08:01 AM

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products and services, and nonprofits are tasked with achieving aggressive fundraising goals, the idea of stopping to reflect and recalibrate can seem like time wasted – at the surface, that is. Whether you are a startup or a well-established business that is scaling in one or more markets, it is critical to have a roadmap in place for ensuring consistent communications with stakeholders and benchmarks against which to measure your success. This is merely the beginning of a long list that reinforces why it is imperative for business and nonprofits to invest in a marketing strategy.

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Topics: marketing strategy, marketing, marketing communications plan, marketing communications

Nonprofit Marketing Lessons from 2016’s Largest Charities

Posted by Danielle Cyr on Fri, Jan, 06, 2017 @ 08:01 AM

Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved “household name” status on the list. There are also a number of organizations on the list that you may not be familiar with and whose work in the community may not be on your radar. Regardless of your familiarity, the organizations on this list offer some valuable lessons that can improve the success of your nonprofit marketing campaigns.

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Topics: nonprofit PR, nonprofit communications plan, branding, nonprofit marketing

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

Posted by Danielle Cyr on Wed, Jan, 04, 2017 @ 08:01 AM

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing blitzes that can easily leave one dazed and confused. With the holiday season behind us – and our inboxes, hopefully, on a much-needed retail email diet – it’s time to take a look at the “gold star” campaigns of the holiday season.

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Topics: marketing strategy, marketing, social media marketing, advertising, holiday marketing

How to Tell if Your Public Relations Program is Working

Posted by Danielle Cyr on Wed, Dec, 21, 2016 @ 08:12 AM

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned media – public relations – program. The success of a PR program lays in the strength of the stories that your pitch to the media, i.e. their newsworthiness. Well-executed PR campaigns educate and inform target audiences while strengthening a brand’s position in the marketplace. While this requires a blend of strategy and creativity – and a team that excels at execution – public relations can help to put your company’s name on the map and position your leadership as experts in the industry. If you’re wondering what the ROI of your current public relations program is – and whether or not it is moving the needle – here are three ways you can check to see if you are achieving PR success.

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Topics: public relations agency, public relations, PR, public relations program, public relations strategy

Three Marketing Predictions for 2017

Posted by Danielle Cyr on Fri, Dec, 16, 2016 @ 08:12 AM

A new year brings new marketing trends to watch. What marketing channels will remain dominant? Which will fade into the background? And, of course, what will be the next big thing in the world of social media marketing? Here are three marketing predictions from the Co-Communications team for 2017.

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Five Quotes About Marketing That Will Inspire You

Posted by Danielle Cyr on Wed, Dec, 14, 2016 @ 08:12 AM

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s or cause’s marketing and you’re completely frozen. As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind. Here are five great quotes about marketing that will help to stoke your creative fire and remind you what matters most when it comes to communicating with and marketing to your target audiences.

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Topics: marketing strategy, marketing, marketing plan

Business Blogging 101: What to Talk About During Q4

Posted by Danielle Cyr on Fri, Dec, 09, 2016 @ 08:12 AM

Like it or not, 2017 will be here in the blink of an eye. As you strategize as to how to close out Q4 on the strongest note possible, it is important to think about how marketing and messaging for 2017 fit into your plans. Here are five tried and true topics your company should be blogging about during the fourth quarter (as well as sharing in your marketing emails and across your social media marketing channels):

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Topics: marketing, blogging, b2b marketing, business blogging

5 Marketing Resolutions to Make in 2017

Posted by Danielle Cyr on Wed, Dec, 07, 2016 @ 08:12 AM

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the family, etc. But what about your marketing program? Which bad habits will you kick to the curb come January 1st and which underperforming tactics are on their way out the door? Here are five marketing resolutions to get you started:

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Topics: marketing strategy, marketing, marketing ROI, marketing program

What to Consider When Building Next Year’s Marketing Budget

Posted by Danielle Cyr on Wed, Nov, 30, 2016 @ 08:11 AM

The fourth-quarter is a time for planning, recalibrating and, of course, budgeting. When it comes to planning marketing activities for the year ahead, consider these key criteria before setting your new marketing budget:

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Topics: marketing strategy, marketing plan, mrketing budget