Mastering the Mid-Year Fundraising Appeal

Posted by Danielle Cyr on Wed, Jun, 13, 2018 @ 08:06 AM

For many nonprofits, June 30th marks not only the end of the fiscal year but the time to distribute a mid-year fundraising appeal. Unfortunately, as the school year winds down and people pack for their summer vacations, a number ten envelope can get easily lost in the shuffle. Follow these tips to master your mid-year donor appeal and generate maximum returns.                                   

Read More

Topics: nonprofit marketing, annual appeals, nonprofit fundraising

Nonprofit Marketing: How to Make Your Cause More Attractive to Donors

Posted by Danielle Cyr on Wed, Mar, 30, 2016 @ 08:03 AM

Development and marketing work hand-in-hand to help nonprofits achieve their goals. Oftentimes, marketing helps bring fundraising campaigns to new audiences while the development team works closely to reengage past donors in support of new initiatives. While donor loyalty is critical to a nonprofit's success, organizations must always be looking to attract their next generation of supporters. For some organizations, this may require a strategy for "friendraising" or a program designed specifically to turn volunteers into donors. Regardless, it all comes down to the packaging, so, how can you make your cause more attractive to potential donors?

Read More

Topics: marketing, nonprofit, nonprofit marketing, fundraising, Friendraising, annual appeals