If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?Read More
Like it or not, 2017 will be here in the blink of an eye. As you strategize as to how to close out Q4 on the strongest note possible, it is important to think about how marketing and messaging for 2017 fit into your plans. Here are five tried and true topics your company should be blogging about during the fourth quarter (as well as sharing in your marketing emails and across your social media marketing channels):Read More
In June 2016, Instagram reached 500 million active monthly users, up from 400 million in September 2015. Consumer brands like HomeGoods and King Arthur Flour have shown the power of great design and mouth-watering treats in engaging users and growing an Instagram following, the photo sharing platform isn’t just for consumer brands. B2B brands including Adobe, Citrix and MailChimp have quickly demonstrated the power of creativity and culture in building an engaged audience on Instagram. Here’s how your B2B company can leverage the power of Instagram as part of their social media marketing program.Read More
Reports from the Content Marketing Institute show enterprise level B2C companies are investing millions of dollars in content marketing each year. As organizations maintain and even increase their investment in original content – from blogs and videos to contests and events – it is important for B2C and B2B companies to maintain a laser focus on how content creation and content consumption impact an organization’s marketing ROI. Whether your company is just dipping its toe into launching a content marketing program or is a well-oiled content creation and dissemination machine, here are six quick content marketing tips to maximize the return on your investment.Read More
As a full-service marketing agency that works with b2b companies, b2c companies and nonprofits, we are often asked which marketing tactics are best suited to which industries and audiences. Among the questions that come up during these conversations is: Can social media marketing work for b2b companies?Read More
As a full-service public relations agency, Co-Communications has worked with a broad range of businesses to help them "get ink" and increase their share of voice. We've drummed up media coverage for everything from new hires and groundbreakings to community relations programs and pet-friendly work places (yes, there was a potbellied pig involved). Whether you own a small business, are part of a Fortune 500 company's leadership team or are a serial entrepreneur, there are five key things you need to know about public relations:Read More
In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase in the donations it processed over 2014. Not to mention the slew of celebrities who engaged with #GivingTuesday through Twitter and other social platforms.Read More
Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November if not sooner? What were once day long occasions to bolster holiday gift sales have become weeks long marketing campaigns that run the gamut from price-driven to gift-driven and everything in between. You have retailers offering up charitable donations with purchase, exclusive social content teasing upcoming deals and, of course, limited time only offers based on price designed specifically to drive immediate action. So, as your inboxes continue to be overwhelmed with holiday offers from your favorite retailers (sorry – there’s still a few more weeks to go), what lessons can small businesses glean from the marketing madness that was Thanksgiving weekend 2015?Read More
The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic, research-informed and aligned with your overall business goals.
Remember, effective marketing campaigns aren’t run in silos. They are integrated with strategic business plans and help to achieve common goals. Results aren’t simply about how many likes, follows or clips you accumulated during the past year – they are about how each of these outcomes contributed to achieving larger goals, such as lead generation, improved organic search engine rankings and securing speaking opportunities at trade events. As you reflect on your 2014 marketing success and failures, and refine your plan for the year ahead, aim to avoid these missteps in 2015:
On Thursday, June 5th, Co-Communications President and CEO, Stacey Cohen, and Vice President of Integrated Marketing, Danielle Cyr, will discuss business growth strategies and social media marketing best practices with entrepreneurs and small business leaders at the CT Business Expo.