What B2B Companies Can Learn from B2C Instagram Success..

Posted by Danielle Cyr on Wed, Jan, 17, 2018 @ 08:01 AM

As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started using Instagram in just four months. Further, 80-percent of Instagram’s 800 million monthly users follow a business, with 200 million visiting a business’ profile every day. But, it isn’t just about those users who are following a company on Instagram. Instagram reports that two-thirds of visits to business pages come from those who aren’t following the company’s page.

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Topics: social media for business, b2b social media marketing, social media marketing program

How B2B Companies Can Use Instagram

Posted by Danielle Cyr on Wed, Nov, 23, 2016 @ 08:11 AM

In June 2016, Instagram reached 500 million active monthly users, up from 400 million in September 2015. Consumer brands like HomeGoods and King Arthur Flour have shown the power of great design and mouth-watering treats in engaging users and growing an Instagram following, the photo sharing platform isn’t just for consumer brands. B2B brands including Adobe, Citrix and MailChimp have quickly demonstrated the power of creativity and culture in building an engaged audience on Instagram. Here’s how your B2B company can leverage the power of Instagram as part of their social media marketing program.

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Topics: social media marketing, b2b social media marketing, b2b marketing

Is Social Media Marketing Right for B2B Companies?

Posted by Danielle Cyr on Wed, Jun, 08, 2016 @ 08:06 AM

As a full-service marketing agency that works with b2b companies, b2c companies and nonprofits, we are often asked which marketing tactics are best suited to which industries and audiences. Among the questions that come up during these conversations is: Can social media marketing work for b2b companies?

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Topics: b2b communications, b2b social media marketing, b2b marketing, b2b content marketing, b2b inbound marketing, b2b PR, b2b blogs, b2c marketing

Is Your LinkedIn Profile a Strong Brand Ambassador?

Posted by Danielle Cyr on Wed, Jul, 23, 2014 @ 09:07 AM

How often do you hear someone say, “I have 500 connections on LinkedIn – what am I supposed to do with them?”  – An all-important question for those looking to leverage LinkedIn as a business marketing tool. While the value of connections is often unclear, as LinkedIn continues to cement its position as a content marketing platform, now is the time to cull through one’s connections, clean up the profile and ensure your LinkedIn profile is performing as a strong ambassador for your brand.

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Topics: social media marketing, LinkedIn for business, b2b social media marketing