If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?Read More
There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance of knowing your target audience, Target and its agency of record handed over the reins for its campaign to the target audience. That’s right: Target’s 2016 back-to-school ads are scripted, illustrated, directed and styled by kids.Read More
As a full-service marketing agency that works with b2b companies, b2c companies and nonprofits, we are often asked which marketing tactics are best suited to which industries and audiences. Among the questions that come up during these conversations is: Can social media marketing work for b2b companies?Read More
In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase in the donations it processed over 2014. Not to mention the slew of celebrities who engaged with #GivingTuesday through Twitter and other social platforms.Read More
Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November if not sooner? What were once day long occasions to bolster holiday gift sales have become weeks long marketing campaigns that run the gamut from price-driven to gift-driven and everything in between. You have retailers offering up charitable donations with purchase, exclusive social content teasing upcoming deals and, of course, limited time only offers based on price designed specifically to drive immediate action. So, as your inboxes continue to be overwhelmed with holiday offers from your favorite retailers (sorry – there’s still a few more weeks to go), what lessons can small businesses glean from the marketing madness that was Thanksgiving weekend 2015?Read More
The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic, research-informed and aligned with your overall business goals.
Remember, effective marketing campaigns aren’t run in silos. They are integrated with strategic business plans and help to achieve common goals. Results aren’t simply about how many likes, follows or clips you accumulated during the past year – they are about how each of these outcomes contributed to achieving larger goals, such as lead generation, improved organic search engine rankings and securing speaking opportunities at trade events. As you reflect on your 2014 marketing success and failures, and refine your plan for the year ahead, aim to avoid these missteps in 2015: