PR FAQ: Do Bloggers Belong on a Media List?

Posted by Danielle Cyr on Fri, Feb, 10, 2017 @ 10:02 AM

As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs. Beyond pitching media (print, broadcast, online) for coverage of a company and its products or services, organizations are now seeking to secure coverage for their organization on blogs, including those authored by influencers on LinkedIn. Here’s what you need to know about pitching bloggers.

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Topics: public relations, PR, media relations, blogger relations

What You Need to Know About Influencer Marketing in 2017

Posted by Danielle Cyr on Wed, Jan, 25, 2017 @ 09:01 AM

Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands to reach and engage. Whether they are the first folks to know about the newest restaurant that is coming to town, the ones that break news of the latest food trends on their blogs or the folks you rely on to let you know about the best travel destinations, influencers are a powerful audience and one that other consumers have come to trust. Whether your business operates in the b2b or b2c space, now is the time to start planning for how you will engage influencers in your marketing campaigns.

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Topics: media relations, blogger relations, influencer marketing