3 Things to Remember About Branding in 2017

Posted by Danielle Cyr on Wed, Mar, 01, 2017 @ 08:03 AM

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched, the state of marketing in 2017 bears some timely and important branding considerations.

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Topics: branding, rebranding, brand consistency

Branding Best Practices: How to Maintain Your Brand Identity When Partnering with Other Organizations

Posted by Danielle Cyr on Wed, Jan, 18, 2017 @ 08:01 AM

Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s cohosting a professional development workshop for a shared group of clients or partnering up with other businesses in the area for a corporate social responsibility initiative (CSR), the truth in the concept that “two heads are better than one” is evident in well-orchestrated collaborations. When collaborating with partners to execute events and initiatives – or even to cobrand a product or service – ensuring the integrity of your organization’s brand is maintained is paramount. Here are some easy, actionable tips to protect your brand identity when collaborating with other organizations.

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Topics: brand identity, branding, brand equity, brand consistency

3 Ways Nonprofits Can Maintain Brand Consistency on Social Media

Posted by Danielle Cyr on Fri, Jun, 17, 2016 @ 08:06 AM

Be authentic. Don’t be a robot. Add some personality. Make your updates unique. Sound familiar? These social media best practices are important. They are proven ways to help nonprofits, brands and individuals to set themselves apart from the pack. While all of these tips can fall under the heading of ‘good advice’, following these tips can also lead to brand inconsistency when multiple ambassadors are disseminating social media marketing updates on behalf of a common cause.

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Topics: social media, social media marketing, nonprofit marketing, brand consistency

Branding 101: How to Minimize Brand Confusion

Posted by Danielle Cyr on Wed, May, 18, 2016 @ 08:05 AM

Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s image inconsistent or disjointed at times?

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Topics: marketing, branding, brand consistency