Branding Best Practices: How to Maintain Your Brand Identity When Partnering with Other Organizations

Posted by Danielle Cyr on Wed, Jan, 18, 2017 @ 08:01 AM

Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s cohosting a professional development workshop for a shared group of clients or partnering up with other businesses in the area for a corporate social responsibility initiative (CSR), the truth in the concept that “two heads are better than one” is evident in well-orchestrated collaborations. When collaborating with partners to execute events and initiatives – or even to cobrand a product or service – ensuring the integrity of your organization’s brand is maintained is paramount. Here are some easy, actionable tips to protect your brand identity when collaborating with other organizations.

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Topics: brand identity, branding, brand equity, brand consistency

5 Signs It's Time for a Brand Refresh

Posted by Danielle Cyr on Wed, Oct, 21, 2015 @ 09:10 AM

Some companies and causes have strong affinities for their logos. Others wonder where the logo came from and, given the work being done by the entity, how it was chosen. Regardless, a logo is often an entity's visual first impression so it is critical that it is both eye-catching and an accurate encapsulation of the company or cause at hand. How do you know when your logo needs a facelift or your messaging needs an overhaul? Keep your radar up for these five signs that it's time to refresh your brand:

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Topics: brand identity, branding, brand equity

Building Your Brand. . .on Twitter

Posted by Danielle Cyr on Wed, Jan, 27, 2010 @ 10:01 AM

This is the first in a series of posts that will examine strategies for building a community on social media networks.  Check-back in the coming weeks for posts on Facebook and LinkedIn.

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Topics: social media, Danielle M. Cyr, SM, brand equity, Twitter