A Look at Marketing, Branding and the Customer Experience

Posted by Danielle Cyr on Fri, Apr, 28, 2017 @ 08:04 AM

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands who are delivering a great customer experience and have cultivated a pool of loyal, raving fans, experiences are powerful marketing and branding tools that put them in a position of strength and pave the way for continued growth and engagement. For brands who are delivering underwhelming or negative experiences, the customer experience can be equally if not more powerful – however, it often comes at the cost of maintaining a strong reputation, customer loyalty and audience growth.

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Topics: marketing, branding, brand experience