Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s cohosting a professional development workshop for a shared group of clients or partnering up with other businesses in the area for a corporate social responsibility initiative (CSR), the truth in the concept that “two heads are better than one” is evident in well-orchestrated collaborations. When collaborating with partners to execute events and initiatives – or even to cobrand a product or service – ensuring the integrity of your organization’s brand is maintained is paramount. Here are some easy, actionable tips to protect your brand identity when collaborating with other organizations.Read More
Some companies and causes have strong affinities for their logos. Others wonder where the logo came from and, given the work being done by the entity, how it was chosen. Regardless, a logo is often an entity's visual first impression so it is critical that it is both eye-catching and an accurate encapsulation of the company or cause at hand. How do you know when your logo needs a facelift or your messaging needs an overhaul? Keep your radar up for these five signs that it's time to refresh your brand:
A strong brand ranks among a company’s most valuable marketing assets. A strategically conceived and creatively executed brand identity can not only set a company apart from its competition, it can become an icon synonymous with a company’s identity. (Nike swoosh, anyone?)
Drivers wanted. Melts in your mouth, not in your hand. Have you had your break today? Taglines can be every bit as memorable as brands themselves. So, what exactly is a tagline? Merriam-Webster defines a tagline as “a memorable phrase or sentence that is closely associated with a particular person, product, movie, etc.” Good taglines are memorable, catchy and, in many instances, solidify a brand’s place in its industry. Ranking among the most memorable? Nike’s “Just Do It.”Read More
Marketers, branding strategists, advertising agencies and PR pros alike probably wish they didn’t see it. I speak from experience when I say it makes me twitch a little. And I know it confuses consumers more than it benefits them.