Are You Paying Enough Attention to User Experience (UX)?

Posted by Danielle Cyr on Wed, Apr, 25, 2018 @ 08:04 AM

Consumer brands aren’t the only organizations who need to focus on delivering a positive and seamless user experience. Sure, those who subscribe to meal delivery services want their purchases to be fresh and delivered on time, and nobody wants an unreliable snow blower in the throws of winter weather, but service providers and nonprofit organizations can also benefit greatly from taking the time to ensure a positive user experience from the first exposure through the final action. When evaluating the user experience your company or cause currently delivers and identifying areas for improvement, consider the following:

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Topics: brand strategy, user experience, communications strategy

How Do You Write Better Marketing Messages? Start By Making Yourself Perfectly Clear.

Posted by Danielle Cyr on Fri, Nov, 18, 2016 @ 08:11 AM

Make Yourself Perfectly Clear™. It’s more than simply the Co-Communications tagline. It’s the credo that guides our work. From the imagery and copy on the homepages of our clients’ websites to the language in their presentations and collateral materials, ensuring a clear and consistent message that underscores who they are, what they do and why it matters remains our steadfast focus. Here are a few ways that clarity can help you to write better marketing messages.

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Topics: marketing, marketing messages, brand strategy

Top Things to Consider When Rebranding

Posted by Danielle Cyr on Wed, May, 11, 2016 @ 08:05 AM

Does your brand feel tired and stale? Does it feel like who you are and what you do aren't reflected in your company's visual identity? Is your current brand up-to-date and aligned with the current state of your business?

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Topics: branding, rebranding, brand strategy