3 Things to Remember About Branding in 2017

Posted by Danielle Cyr on Wed, Mar, 01, 2017 @ 08:03 AM

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched, the state of marketing in 2017 bears some timely and important branding considerations.

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Topics: branding, rebranding, brand consistency

Three Important Marketing Lessons We Learned from Mary Tyler Moore

Posted by Danielle Cyr on Fri, Jan, 27, 2017 @ 08:01 AM

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a trailblazer in many ways – the first woman to wear pants in a sitcom and the subject of what TIME considers one of TV’s most famous job interviews. She was one of America’s TV sweethearts and she even taught us a few invaluable marketing lessons along the way.

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Topics: marketing strategy, marketing, branding

Branding Best Practices: How to Maintain Your Brand Identity When Partnering with Other Organizations

Posted by Danielle Cyr on Wed, Jan, 18, 2017 @ 08:01 AM

Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s cohosting a professional development workshop for a shared group of clients or partnering up with other businesses in the area for a corporate social responsibility initiative (CSR), the truth in the concept that “two heads are better than one” is evident in well-orchestrated collaborations. When collaborating with partners to execute events and initiatives – or even to cobrand a product or service – ensuring the integrity of your organization’s brand is maintained is paramount. Here are some easy, actionable tips to protect your brand identity when collaborating with other organizations.

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Topics: brand identity, branding, brand equity, brand consistency

Nonprofit Marketing Lessons from 2016’s Largest Charities

Posted by Danielle Cyr on Fri, Jan, 06, 2017 @ 08:01 AM

Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved “household name” status on the list. There are also a number of organizations on the list that you may not be familiar with and whose work in the community may not be on your radar. Regardless of your familiarity, the organizations on this list offer some valuable lessons that can improve the success of your nonprofit marketing campaigns.

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Topics: nonprofit PR, nonprofit communications plan, branding, nonprofit marketing

Branding 101: How to Minimize Brand Confusion

Posted by Danielle Cyr on Wed, May, 18, 2016 @ 08:05 AM

Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s image inconsistent or disjointed at times?

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Topics: marketing, branding, brand consistency

Top Things to Consider When Rebranding

Posted by Danielle Cyr on Wed, May, 11, 2016 @ 08:05 AM

Does your brand feel tired and stale? Does it feel like who you are and what you do aren't reflected in your company's visual identity? Is your current brand up-to-date and aligned with the current state of your business?

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Topics: branding, rebranding, brand strategy

New Brands & Websites, PR Success Stories, from Co-Communications: March & April 2016

Posted by Danielle Cyr on Fri, May, 06, 2016 @ 08:05 AM

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing PR campaigns and maintaining social media marketing programs, we’re always helping companies and causes to strengthen their marketing. Here’s a look at what we’ve been up to over the past couple of months:

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Topics: marketing, branding, PR, website design, logo design

A Guide to Custom Imagery and Stock Art

Posted by Lyndsay Bouchal on Fri, Mar, 18, 2016 @ 08:03 AM

In the process of developing a brand, updating collateral, or building a new website, marketers are faced with the important question: Do I use stock or custom images?

A few of the most common mediums marketers will be faced with choosing between stock or custom imagery are: Photography, video, illustrations and graphics, and animation.

Below, we analyze the benefits and disadvantages of both options.

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Topics: branding, Stock Images, Custom Photography, Stock Photography, Photography, Custom Images

Brand Storytelling 101: Are Your Image and Message On-Point?

Posted by Danielle Cyr on Wed, Dec, 23, 2015 @ 08:12 AM

Among the core attributes of effective brand identities and PR/marketing campaigns are their ability to tell a compelling story. Whether told through colors and imagery or copy and human connection, a brand's story takes the lead in attracting new and further engaging existing audiences. It also provides a central connecting point for individuals, strategic partners, referral sources and the community-at-large to strengthen their connections to your organization.

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Topics: marketing, public relations, branding, analytics

5 Signs It's Time for a Brand Refresh

Posted by Danielle Cyr on Wed, Oct, 21, 2015 @ 09:10 AM

Some companies and causes have strong affinities for their logos. Others wonder where the logo came from and, given the work being done by the entity, how it was chosen. Regardless, a logo is often an entity's visual first impression so it is critical that it is both eye-catching and an accurate encapsulation of the company or cause at hand. How do you know when your logo needs a facelift or your messaging needs an overhaul? Keep your radar up for these five signs that it's time to refresh your brand:

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Topics: brand identity, branding, brand equity