Are You Paying Enough Attention to User Experience (UX)?

Posted by Danielle Cyr on Wed, Apr, 25, 2018 @ 08:04 AM

Consumer brands aren’t the only organizations who need to focus on delivering a positive and seamless user experience. Sure, those who subscribe to meal delivery services want their purchases to be fresh and delivered on time, and nobody wants an unreliable snow blower in the throws of winter weather, but service providers and nonprofit organizations can also benefit greatly from taking the time to ensure a positive user experience from the first exposure through the final action. When evaluating the user experience your company or cause currently delivers and identifying areas for improvement, consider the following:

Read More

Topics: brand strategy, user experience, communications strategy

Top Questions to Ask Before Redoing Your Marketing Strategy

Posted by Danielle Cyr on Wed, Mar, 14, 2018 @ 08:03 AM

What do you do when…

  • Your website traffic is declining month-over-month?
  • You email marketing program has strong open rates but low click-thrus and diminishing conversions?
  • Your competitors’ share of voice is growing and your CEO is being quoted less frequently?
  • Your social media successes become erratic?
Read More

Topics: marketing strategy, communications strategy

You Invested in Video – Now What?

Posted by Danielle Cyr on Wed, Feb, 28, 2018 @ 08:02 AM

Videos are powerful marketing tools. Just one minute of video is equal in value to 1.8 million words, according to Forrester Research. And, for companies and causes who have made the investment in video, there is significant marketing ROI to be reaped. The question is, when the storyboards, production and editing are behind you, what do you do with your video?                        

Read More

Topics: video marketing, video production, communications strategy

Why You Need to Keep Existing Stakeholders Well-Informed

Posted by Danielle Cyr on Wed, Feb, 21, 2018 @ 08:02 AM

When good things happen, it’s natural to want to shout the news from the rooftops (or, in this day and age, perhaps more so the top of your Twitter feed). You want to cast a wide net and seize the maximum amount of opportunity the good news affords to grow your business and strengthen your position in the marketplace. However, before you think about going far and wide, it’s important to look within – how will you break the news to your current stakeholders and ensure they are well-informed before your announcement becomes highly public front-page news?

Read More

Topics: internal communications, communications strategy