How to Get More Value from Your Marketing Content

Posted by Danielle Cyr on Wed, Jul, 11, 2018 @ 08:07 AM

Blog posts. Whitepapers. E-books. Bylined articles. E-newsletters. Videos. You get the idea. Companies and causes invest significant resources in creating high quality educational content to share with their target audiences. But, are they maximizing the value of this content? Great marketing isn’t about “one and done” – it’s about finding multiple ways to package and share content to ensure exposure and engagement with the widest segment of your target audience.

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Topics: marketing strategy, content marketing

How to Craft Compelling Calls-to-Action

Posted by Danielle Cyr on Fri, Oct, 13, 2017 @ 08:10 AM

In just one day, the average person is exposed to 4,000 to 10,000 advertisements and marketing messages. Couple that with the fact that the human attention span is reported to be less than 6-seconds, and the window brands have to capture their audiences’ attention is not only small, but cluttered. With companies and causes aggressively competing for their target audiences’ attention, how can organizations create effective calls-to-action?

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Topics: content marketing, Inbound Marketing Strategy

Six Content Marketing Tips for B2B Companies

Posted by Danielle Cyr on Wed, Nov, 16, 2016 @ 08:11 AM

Reports from the Content Marketing Institute show enterprise level B2C companies are investing millions of dollars in content marketing each year. As organizations maintain and even increase their investment in original content – from blogs and videos to contests and events – it is important for B2C and B2B companies to maintain a laser focus on how content creation and content consumption impact an organization’s marketing ROI. Whether your company is just dipping its toe into launching a content marketing program or is a well-oiled content creation and dissemination machine, here are six quick content marketing tips to maximize the return on your investment.

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Topics: content marketing, inbound marketing, b2b marketing, b2b content marketing, b2b inbound marketing

Spooky Content Marketing Myths That Can Diminish Your ROI

Posted by Danielle Cyr on Wed, Oct, 19, 2016 @ 08:10 AM

There are few things more frightful than a content marketing campaign that isn’t meeting its benchmarks. Content marketing – also known as inbound marketing – campaigns closely align marketing with sales and are responsible for helping to maintain a pipeline of fresh and qualified leads. In order to maximize the impact of your content marketing program, beware of these content marketing myths.

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Topics: content marketing, inbound marketing, content marketing program

20 Things Your Healthcare Technology Firm Can Blog About

Posted by Danielle Cyr on Wed, Oct, 12, 2016 @ 08:10 AM

Feeding the content beast is no small feat. Content marketing programs and blogs, in particular, are constantly calling for fresh content. When your target audiences are hungry for more education and insights, you need to be strategic, creative and focus on generating content that people want to not only read, but share. Here are 20 tried and true topics your healthcare technology firm can blog about.

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Topics: content marketing, inbound marketing, blogging, healthcare marketing

5 Things to Know About Inbound Marketing for Higher Ed

Posted by Danielle Cyr on Fri, Oct, 07, 2016 @ 08:10 AM

Inbound marketing programs, also known as content marketing programs, help colleges and universities to align marketing with admissions. Effective higher ed content marketing programs speak directly to the target audience – think prospective students and their parents – and leverage compelling calls-to-action to yield measurable results. Here are five key things you need to know about inbound marketing for higher ed.

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Topics: content marketing, inbound marketing, content strategy, inbound marketing for higher ed, higher ed marketing

How Inbound Marketing Can Fuel Your Real Estate PR Program

Posted by Danielle Cyr on Wed, Sep, 28, 2016 @ 08:09 AM

While effective inbound marketing programs require companies to develop a high volume of audience-centric, high quality content, the benefit of building and maintaining an arsenal of thought leadership content is always having new educational material to share with target audiences. Whether this content lives on your blog, populates your email marketing, energizes your social media marketing or inspires whitepapers and ebooks, it has legs beyond inbound marketing and can play an important role in executing an effective real estate PR program.

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Topics: content marketing, inbound marketing, social media for commercial real estate, real estate pr, real estate public relations

10 Content Marketing Tips

Posted by Danielle Cyr on Fri, Sep, 09, 2016 @ 08:09 AM

Consistently creating high-quality online marketing content that is creative, compelling and audience-centric can be a challenge. Here are 10 actionable marketing tips to help you feed the content beast:

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Topics: content creation, content marketing, inbound marketing

Email Marketing FAQ: Why Aren’t People Opening Our Emails?

Posted by Danielle Cyr on Fri, Aug, 26, 2016 @ 08:08 AM

Did you know the average office worker receives 125 emails per day? That the sender’s name is more influential than the subject line when it comes to whether or not an email even gets opened? While email marketing can be an effective tool for reengaging former customers and upselling existing clients, your email marketing is only as strong as its open rate…and click through rate…and conversion rate. Which begs the question: why aren’t people opening your emails?

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Topics: content marketing, email marketing, inbound marketing

Higher Ed Marketing Projects to Tackle This Summer

Posted by Danielle Cyr on Fri, Aug, 05, 2016 @ 08:08 AM

The back-to-school ads have started and students will be returning to campus for the fall semester in the blink of an eye. Before campus is bustling with the energy of a new academic year, ensure your higher ed marketing program is refreshed and ready to go for the year ahead. Start by tackling these higher ed marketing projects during the final weeks of summer.

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Topics: content marketing, inbound marketing, inbound marketing for higher ed