Micro-Influencers & Your Social Media Marketing Strategy

Posted by Danielle Cyr on Wed, Jun, 20, 2018 @ 08:06 AM

Wouldn’t it be great if a widely recognized public figure talked up your company or cause to their millions of social media followers? If a celebrity publicly shared that they eat your cookies, buy your widgets or support your cause? While reaching these large audiences and making a big splash can undoubtedly benefit the right product, service or organization, the concept of influencer marketing drives us back to a long-standing marketing challenge: quality vs. quantity. Yes, the big splash can make an impact, but how do you know that those followers are the prospective customers and supporters that you are ultimately looking to reach?

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Topics: digital influencers, social media marketing program, influencer marketing

Online Reviews Should Be Part of Your Digital Marketing Strategy

Posted by Danielle Cyr on Thu, Aug, 10, 2017 @ 08:08 AM

Did you use Yelp to find the right spot for a business dinner the last time you were traveling? Have the Facebook reviews you’ve seen for a local business ever inspired you to take your business elsewhere? Research indicates ninety-one percent (91%) of people read online reviews and eighty-four percent (84%) of those online review readers trust what they read as much as they trust recommendations from friends. So, is your business actively soliciting online reviews as part of its digital marketing strategy?

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Topics: online marketing, digital influencers, digital marketing

How do you define influence?

Posted by Danielle Cyr on Tue, Sep, 06, 2011 @ 12:09 PM

Defining objectives and setting benchmarks are key components of a successful communications campaign. Unfortunately, all campaign outputs aren’t as easy to measure as the number of new volunteers, e-blast signups, new clients and dollars raised. Some outputs are less tangible – like influence.  Certainly, a company could presume that a new client who came on board as a direct result of the company’s latest social media campaign could declare they influenced that one individual, but how do you define and quantify influence before you reach a dollars and cents outcome?
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Topics: social media, Danielle M. Cyr, digital influencers, influence, Klout, social media measurement