Why Video is a Good Marketing Investment

Posted by Danielle Cyr on Wed, Jul, 12, 2017 @ 08:07 AM

YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching videos. And, on average, these users are spending more than an hour each day watching videos from their smartphones and other mobile devices. This data is simply one more proof point supporting the value of video as a communication and marketing tool. So, let’s take a look at exactly why video is a good investment.

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Topics: visual marketing, video, video marketing, digital marketing

How to Drive Traffic to Your Website

Posted by Danielle Cyr on Wed, Nov, 02, 2016 @ 08:11 AM

Websites are brands’ 24/7 marketing hubs and often responsible for making the company’s first impression. Organizations invest significant time and resources in writing, designing and building their websites and it is important to ensure this critical online marketing channel is getting in front of the right audiences. Here are a few ways to drive traffic to your website.

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Topics: website design, web design, SEM, digital marketing