Online Reviews Should Be Part of Your Digital Marketing Strategy

Posted by Danielle Cyr on Thu, Aug, 10, 2017 @ 08:08 AM

Did you use Yelp to find the right spot for a business dinner the last time you were traveling? Have the Facebook reviews you’ve seen for a local business ever inspired you to take your business elsewhere? Research indicates ninety-one percent (91%) of people read online reviews and eighty-four percent (84%) of those online review readers trust what they read as much as they trust recommendations from friends. So, is your business actively soliciting online reviews as part of its digital marketing strategy?

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Topics: online marketing, digital influencers, digital marketing

Why Video is a Good Marketing Investment

Posted by Danielle Cyr on Wed, Jul, 12, 2017 @ 08:07 AM

YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching videos. And, on average, these users are spending more than an hour each day watching videos from their smartphones and other mobile devices. This data is simply one more proof point supporting the value of video as a communication and marketing tool. So, let’s take a look at exactly why video is a good investment.

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Topics: visual marketing, video, video marketing, digital marketing

How to Drive Traffic to Your Website

Posted by Danielle Cyr on Wed, Nov, 02, 2016 @ 08:11 AM

Websites are brands’ 24/7 marketing hubs and often responsible for making the company’s first impression. Organizations invest significant time and resources in writing, designing and building their websites and it is important to ensure this critical online marketing channel is getting in front of the right audiences. Here are a few ways to drive traffic to your website.

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Topics: website design, web design, SEM, digital marketing