Regardless of whether your company is a startup or well-established industry leader, being perceived by clients, prospects and media as a thought leader is critically important. By becoming the industry’s “go to” source for expertise and insights, you gain the opportunity to build new relationships and generate leads.Read More
The start of a new season – and a new quarter – is a great time to clean out the underperforming marketing tactics and make room for higher value marketing strategies and tactics. Whether you are a B2B company looking to grow your network of referral sources, a nonprofit aiming to cultivate new volunteers and year-end donors, or a B2C company gearing up for a major product launch in 2018, it is important to identify what’s working, what’s missing and what big idea can help to take your organization from Point A to Point B. As we embark upon a new season and look ahead to Q4-2017, here are five marketing best practices worth falling for.
Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running with a new product launch or a period for your nonprofit to focus on continuing donor engagement from the year-end appeal, there is a wealth of marketing data at your organization’s fingertips to inform your next steps. Now, let’s talk metrics…Read More
Did you know the average office worker receives 125 emails per day? That the sender’s name is more influential than the subject line when it comes to whether or not an email even gets opened? While email marketing can be an effective tool for reengaging former customers and upselling existing clients, your email marketing is only as strong as its open rate…and click through rate…and conversion rate. Which begs the question: why aren’t people opening your emails?Read More
A consistent email marketing programs helps for-profits and nonprofits to stay top-of-mind amongst their target audiences. Email marketing can play a vital role in keeping new content – such as organizational news and blog posts – in front of clients and prospects, as well as reinforcing expert positioning. When developing an email marketing campaign for your company or cause be sure to avoid these pitfalls and missteps:Read More
Topics: email marketing
Email is the number one activity on the internet, followed by using a search engine. The average office worker checks email 30 times per hour and receives an average of 125 emails per day. With so many people reading and sending emails, what can you do to motivate people to open your email marketing and take action?Read More
Topics: email marketing
If you read our blog regularly, you know we're big fans of high quality, educational online content that companies and causes can use to educate and engage their target audiences. As more organizations have embraced content marketing as a tool for getting on their target audiences' radars, getting one's content in front of the right people has become an increasingly competitive process. The high volumes of original content being generated on a wide range of topics from small business accounting to how to showcase thought leadership assets from the Fortune 500 C-suite - not to mention lighter but also widely searched topics like cute baby animals and the Ryan Reynolds Super Bowl 50 ad - can lead to content fatigue. Yes, there really can be too much good information out there on a particular topic.Read More
Email marketing can be a powerful tool for staying on a prospective clients' radar and for strengthening relationships with existing clients. Consistently communicating with both of these audiences can help to enhance your company's expert positioning, drive attendance for speaking engagements and other events, and increase the reach of your online marketing - think blog posts, whitepapers, ebooks and videos, to name a few. So, how can you improve your email marketing?
When is the best time to send an e-blast? It depends on your audience. What are the best keywords to put in a subject line? Analyze your analytics. Bottom line? Email marketing success is dependent upon knowing your audience.Read More
Ever looked at your inbox and wondered where all of those emails came from? Left an empty inbox to make a cup of coffee and returned to a full inbox? Emails pile up quickly, which often means each individual email may not get a comprehensive read. It also means that some emails go unopened.