How to Engage Employees as Marketers & Brand Ambassadors

Posted by Danielle Cyr on Fri, Sep, 08, 2017 @ 08:09 AM

Who knows your organization better than the people who work inside it each and every day? Employees have the unique position of being internal stakeholders, knowing the ins and outs of the organization. Their perspective brings an authenticity and value to marketing that can’t otherwise be replicated. With that said, it is important that employees believe in marketing the organization and the messages that are being shared. Here are some tips for engaging employees as marketers and brand ambassadors.

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Topics: marketing, b2b marketing, b2c marketing, brand ambassadors, employee engagement