Are You Maximizing the Marketing Value of Your Events?

Posted by Danielle Cyr on Wed, Jun, 06, 2018 @ 08:06 AM

Events offer companies valuable face time with prospects and leads, often allowing them to share thought leadership and industry expertise with attendees. During the window of time the event takes place, the host organization(s) have a captive audience to educate and engage. And, while ensuring attendees leave the event as willing brand ambassadors who gained value from their experience, it is equally important to ensure that your organization is maximizing the marketing value of its events.

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Topics: social media strategy for events, event marketing, event PR

Top Reasons to Conduct Post-Event Surveys

Posted by Danielle Cyr on Thu, Oct, 26, 2017 @ 08:10 AM

Executing a great event is no small undertaking. Whether you are hosting an annual conference, signature fundraiser of small-scale gathering, making sure the event generates a worthwhile return is important.

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Topics: event marketing, Events

Marketing Best Practices for Milestone Anniversaries

Posted by Danielle Cyr on Fri, May, 12, 2017 @ 08:05 AM

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of your business or nonprofit to stakeholders and the public-at-large is both an ambitious task and incredible opportunity. After all, how many organizations have the opportunity to talk about what they have accomplished during the past 100 – or even 50 or 25 – years? Your organization’s history and proven track record of success is cause for celebration – and an opportunity to ramp up marketing to cultivate new and strengthen connections among existing audiences. Follow these marketing best practices to make your milestone anniversary your most successful and impactful year yet.

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Topics: marketing, event marketing, marketing for company anniversaries, anniversary marketing

My Annual Event is Over – Now What?

Posted by Danielle Cyr on Wed, Sep, 23, 2015 @ 09:09 AM

For many businesses and nonprofits alike, there is a capstone/signature event each year towards which an organization allocates a significant amount of time and resources. For some organizations, it is a conference or trade show, for many nonprofits it is a gala or other signature fundraising event. And while the pre-event efforts required to produce a great event and attendee experience can be overwhelming, what happens following the event is just as critical to keeping customers/donors engaged and ensuring their continued loyalty to your company or cause.

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Topics: social media, event production, websites, event marketing, nonprofit communications, nonprofit PR, nonprofit, nonprofit public relations, nonprofit communication, non-profit

Four Things Every Nonprofit Should Know About Event Marketing

Posted by Danielle Cyr on Wed, Jun, 24, 2015 @ 09:06 AM

For many nonprofits, late spring and early summer are characterized by signature fundraising events such as galas and golf tournaments. Flawlessly executing events of this magnitude – and proving their ROI – requires a strategic marketing and development strategy that is keenly focused on the bottom line.

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Topics: nonprofit marketing plans, nonprofit marketing plan, event marketing, nonprofit marketing strategy, nonprofit PR, nonprofit, non-profit

Event Marketing Best Practices: How to Optimize Your ROI

Posted by Danielle Cyr on Wed, Apr, 22, 2015 @ 09:04 AM

For many nonprofits, spring marks the time for annual galas, golf tournaments and other signature fundraising events. The season marks not only major fundraising milestones, but added face time with donors, volunteers and community partners. Unfortunately, it is also an incredibly competitive time of year for raising the funds that are key to increasing your impact with so many nonprofits seeking support from their stakeholders. Here are some tips for making your cause stand out from the crowd and ensuring your event marketing is generating optimal ROI:

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Topics: social media marketing, event production, event marketing

Event Marketing Best Practices for Nonprofits

Posted by Danielle Cyr on Wed, May, 14, 2014 @ 09:05 AM

For many nonprofits, April-June is peak season for galas, golf tournaments and other major donor engagement events. Whether you are a small, grassroots nonprofit embarking on its inaugural signature event or a national nonprofit celebrating your centennial anniversary, ensuring one’s public relations program, social media marketing program, development initiatives and e-communications strategy are deeply integrated with the overall event plan ensures not only consistency of message and voice, but a positive donor experience.

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Topics: event marketing, nonprofit communications, nonprofit public relations

Three Ways to Enhance Your Event Marketing

Posted by Danielle Cyr on Wed, Apr, 24, 2013 @ 09:04 AM

Event season has arrived. From galas and golf tournaments to tradeshows and networking events, nonprofits and businesses alike are working to fit in the last couple of events before summer arrives. With an unending stream of similar events competing for attendees, differentiating one’s event(s) from the pack is vitally important.

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Topics: social media marketing, event marketing

How to Integrate Conferences & Events into a Social Media Strategy

Posted by Danielle Cyr on Wed, Mar, 13, 2013 @ 09:03 AM

For those unable to attend SXSW in person, social media has proven a powerful tool for keeping in-the-loop on the latest news and trends. Whether it is live tweets from sessions or Instagram photos from the exhibit halls, social media users were able to experience (at least a portion of) the SXSW events online.

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Topics: social media marketing, social media strategy for events, event marketing