Top Reasons to Conduct Post-Event Surveys

Posted by Danielle Cyr on Thu, Oct, 26, 2017 @ 08:10 AM

Executing a great event is no small undertaking. Whether you are hosting an annual conference, signature fundraiser of small-scale gathering, making sure the event generates a worthwhile return is important.

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Topics: event marketing, Events

Content Fatigue: Do You Know the Signs of TMI?

Posted by Danielle Cyr on Fri, Apr, 01, 2016 @ 08:04 AM

If you read our blog regularly, you know we're big fans of high quality, educational online content that companies and causes can use to educate and engage their target audiences. As more organizations have embraced content marketing as a tool for getting on their target audiences' radars, getting one's content in front of the right people has become an increasingly competitive process. The high volumes of original content being generated on a wide range of topics from small business accounting to how to showcase thought leadership assets from the Fortune 500 C-suite - not to mention lighter but also widely searched topics like cute baby animals and the Ryan Reynolds Super Bowl 50 ad - can lead to content fatigue. Yes, there really can be too much good information out there on a particular topic.

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Topics: social media, content marketing, email marketing, Events