In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a break up with a business partner or vendor can be equally challenging. Alas, deciding to break up with your agency of record and find a new marketing partner is no exception. Businesses and nonprofits invest time and resources in relationship-building, agency education and ongoing collaboration in the hopes of building a long-lasting relationship with the marketing team who is best suited to support their organization. The mere thought of going through that process with someone new can be daunting. That said, it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. Let me say that again: it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. And, on that note, it’s time to talk about navigating the break up.Read More
Finding a marketing partner with whom you can build a collaborative and lasting relationship is no small feat. What constitutes a “right fit” is different for every company or cause, just as it is for every agency. Whether you’re looking to engage a marketing agency for the first time or looking for a new marketing partner, following these easy steps can help you find the marketing agency that is best suited to meet your needs.Read More
While some marketing agencies have an eclectic mix of clients and focus their efforts on a handful of vertical markets, other agencies have a narrow and specific focus with all of their clients falling within one specific industry – think real estate, healthcare, financial services, travel, food/hospitality, to name a few. We’re often asked by prospective clients if they should work with an agency that specializes in one market or if the benefits of working with an agency that has a diverse client mix are greater. And, while there isn’t a universal answer, it helps to take a look at the pros and cons of each:Read More
Is your company's C-suite a "go to" source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your company's spokespersons consistently quoted more than the competition?Read More
You’ve done your homework, considered your options and decided it’s time to hire a full-service marketing agency. Congratulations. It’s time to lay the strategic foundation on which all of your marketing, public relations and social media marketing campaigns will be built.