In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a break up with a business partner or vendor can be equally challenging. Alas, deciding to break up with your agency of record and find a new marketing partner is no exception. Businesses and nonprofits invest time and resources in relationship-building, agency education and ongoing collaboration in the hopes of building a long-lasting relationship with the marketing team who is best suited to support their organization. The mere thought of going through that process with someone new can be daunting. That said, it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. Let me say that again: it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. And, on that note, it’s time to talk about navigating the break up.Read More
When looking for a marketing agency or PR firm to outsource work to, one is often faced with a number of options that look similar on the surface. The marketing and PR firms you are considering may offer the same suite of services and/or work/ specialize in the same industries/vertical markets. With countless options to choose from, it can be challenging to know what criteria to use to determine which firm stands out in the criteria. Start by looking at these key areas.Read More
Is your company's C-suite a "go to" source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your company's spokespersons consistently quoted more than the competition?Read More
You’ve done your homework, considered your options and decided it’s time to hire a full-service marketing agency. Congratulations. It’s time to lay the strategic foundation on which all of your marketing, public relations and social media marketing campaigns will be built.