How to Improve Your Healthcare Marketing

Posted by Danielle Cyr on Wed, Mar, 08, 2017 @ 08:03 AM

From health insurance companies and hospitals, to healthcare attorneys and private medical practices, marketing plays a key role in cultivating new patients/clients and building trust. Here are top ways to improve healthcare marketing:

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Topics: healthcare PR, healthcare marketing, healthcare public relations

20 Things Your Healthcare Technology Firm Can Blog About

Posted by Danielle Cyr on Wed, Oct, 12, 2016 @ 08:10 AM

Feeding the content beast is no small feat. Content marketing programs and blogs, in particular, are constantly calling for fresh content. When your target audiences are hungry for more education and insights, you need to be strategic, creative and focus on generating content that people want to not only read, but share. Here are 20 tried and true topics your healthcare technology firm can blog about.

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Topics: content marketing, inbound marketing, blogging, healthcare marketing

What to Include in Your Healthcare PR Strategy

Posted by Danielle Cyr on Wed, Sep, 21, 2016 @ 08:09 AM

When was the last time you updated your healthcare marketing plan? Are the message points up-to-date and do they reflect the current state of your company, firm or practice? Maintaining a current healthcare PR strategy can help to ensure consistency of communications and that all marketing activities remain on brand. Here are some key components to include in your healthcare PR strategy.

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Topics: healthcare PR, healthcare marketing, healthcare public relations

Is the Patient Experience Part of Your Marketing Strategy?

Posted by Danielle Cyr on Wed, Jul, 13, 2016 @ 08:07 AM

Marketing is cyclical. It encompasses everything from the advertising, media relations, referral marketing and social media marketing that you do to attract patients to your practice or medical center to the communications used to retain them and nurture them to become raving fans and valuable referral sources themselves. Simply put, marketing doesn’t stop once you acquire a new patient and a big part of that is focusing on the patient experience. So, I ask: Is the patient experience part of your healthcare marketing strategy?

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Topics: social media for healthcare, healthcare PR, healthcare marketing