From health insurance companies and hospitals, to healthcare attorneys and private medical practices, marketing plays a key role in cultivating new patients/clients and building trust. Here are top ways to improve healthcare marketing:Read More
When was the last time you updated your healthcare marketing plan? Are the message points up-to-date and do they reflect the current state of your company, firm or practice? Maintaining a current healthcare PR strategy can help to ensure consistency of communications and that all marketing activities remain on brand. Here are some key components to include in your healthcare PR strategy.Read More
Marketing is cyclical. It encompasses everything from the advertising, media relations, referral marketing and social media marketing that you do to attract patients to your practice or medical center to the communications used to retain them and nurture them to become raving fans and valuable referral sources themselves. Simply put, marketing doesn’t stop once you acquire a new patient and a big part of that is focusing on the patient experience. So, I ask: Is the patient experience part of your healthcare marketing strategy?Read More
Why should healthcare organizations bother with a strategic public relations program?
Too many healthcare organizations are hesitant to embrace a full-fledged public relations program. Many are fearful that members of the media – who are under enormous pressure to produce, edit, write, tweet and post click-worthy content on tight deadlines – may misunderstand or unintentionally misconstrue a story. They’re also afraid of being penalized for HIPAA violations (Health Insurance Portability and Accountability Act) if a patient who didn’t sign a HIPAA form agreement is accidentally caught on camera in a healthcare setting. Last, there is an inherent fear of losing control of messaging via social media platforms and online news outlets that encourage open-ended commentary from the public.