Higher Ed PR: How to Become a “Go-to” Source for Media

Posted by Danielle Cyr on Fri, Feb, 17, 2017 @ 10:02 AM

For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in local, regional, national and/or trade media can help to attract students, staff and even donors. It plays a leading role in enhancing the school’s expert positioning and showcases the pedigree of the leadership and professors who are part of the team. Here are some tried-and-true practices for increasing your college or university’s share of voice.

Read More

Topics: public relations, PR, higher ed marketing, higher ed pr

5 Things to Know About Inbound Marketing for Higher Ed

Posted by Danielle Cyr on Fri, Oct, 07, 2016 @ 08:10 AM

Inbound marketing programs, also known as content marketing programs, help colleges and universities to align marketing with admissions. Effective higher ed content marketing programs speak directly to the target audience – think prospective students and their parents – and leverage compelling calls-to-action to yield measurable results. Here are five key things you need to know about inbound marketing for higher ed.

Read More

Topics: content marketing, inbound marketing, content strategy, inbound marketing for higher ed, higher ed marketing

Is Storytelling Part of Your Higher Ed Marketing Strategy?

Posted by Danielle Cyr on Wed, Apr, 27, 2016 @ 08:04 AM

When it comes to conveying the college experience, admissions and marketing should be working in tandem. The college admissions team serves as the ambassadors of a university and has first-hand experience interacting with prospective students and their families. The marketing team brings a global perspective on how student recruitment and admissions fit into the university's overall marketing strategy and what marketing tools and resources are available to support the admissions process. Collaboration between these two teams is key to a university's marketing success...as is leveraging storytelling as the lynchpin of a higher ed marketing strategy.

Read More

Topics: inbound marketing for higher ed, content marketing for colleges, higher ed marketing