Higher Ed PR: How to Become a “Go-to” Source for Media

Posted by Danielle Cyr on Fri, Feb, 17, 2017 @ 10:02 AM

For many colleges and universities, increasing their share of voice in the media is an important objective. Being consistently quoted in local, regional, national and/or trade media can help to attract students, staff and even donors. It plays a leading role in enhancing the school’s expert positioning and showcases the pedigree of the leadership and professors who are part of the team. Here are some tried-and-true practices for increasing your college or university’s share of voice.

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Topics: public relations, PR, higher ed marketing, higher ed pr