How to Craft Compelling Calls-to-Action

Posted by Danielle Cyr on Fri, Oct, 13, 2017 @ 08:10 AM

In just one day, the average person is exposed to 4,000 to 10,000 advertisements and marketing messages. Couple that with the fact that the human attention span is reported to be less than 6-seconds, and the window brands have to capture their audiences’ attention is not only small, but cluttered. With companies and causes aggressively competing for their target audiences’ attention, how can organizations create effective calls-to-action?

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Topics: content marketing, Inbound Marketing Strategy

What is Co-Comm University and Why Should I Attend?

Posted by Danielle Cyr on Mon, Oct, 26, 2015 @ 09:10 AM

Did you hear the news? Co-Comm University is in session starting November 13th and we want to see you there. What is Co-Comm University? It's your monthly opportunity to catch up on the latest trends, tools and techniques in PR, marketing and graphic design. It's also a great opportunity to network with other folks from the region's business and nonprofit communities.

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Topics: Co-Communications, inbound marketing for universities, Inbound Marketing Strategy, inbound marketing, inbound marketing agency, inbound marketing for higher ed, Co-Communications News, inbound marketing for colleges

Co-Communications Team to Present on Inbound Marketing

Posted by Danielle Cyr on Wed, Oct, 10, 2012 @ 09:10 AM

Gone are the days when just a catchy jingle or expensive image marketing campaign set your business on the fast-track to growth. Today, businesses rely on compelling content to pull in leads.

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Topics: Co-Communications, integrated marketing communications, Inbound Marketing Strategy, inbound marketing