Micro-Influencers & Your Social Media Marketing Strategy

Posted by Danielle Cyr on Wed, Jun, 20, 2018 @ 08:06 AM

Wouldn’t it be great if a widely recognized public figure talked up your company or cause to their millions of social media followers? If a celebrity publicly shared that they eat your cookies, buy your widgets or support your cause? While reaching these large audiences and making a big splash can undoubtedly benefit the right product, service or organization, the concept of influencer marketing drives us back to a long-standing marketing challenge: quality vs. quantity. Yes, the big splash can make an impact, but how do you know that those followers are the prospective customers and supporters that you are ultimately looking to reach?

Read More

Topics: digital influencers, social media marketing program, influencer marketing

4 Reasons Influencers May Be Hesitant to Engage with Your Brand

Posted by Danielle Cyr on Wed, Apr, 12, 2017 @ 08:04 AM

Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre of content. (For more information on the role of bloggers on a media list, click here.)

While engaging online influencers is a goal of many companies and causes, it can be challenging to hook one’s desired influencers and convince them to engage with your brand. Influencer engagement requires a careful balance of strategy and creativity, and, in most instances, one does not take the same approach as they would when pitching a reporter.

Read More

Topics: public relations, media relations, blogger relations, influencer marketing

What You Need to Know About Influencer Marketing in 2017

Posted by Danielle Cyr on Wed, Jan, 25, 2017 @ 09:01 AM

Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands to reach and engage. Whether they are the first folks to know about the newest restaurant that is coming to town, the ones that break news of the latest food trends on their blogs or the folks you rely on to let you know about the best travel destinations, influencers are a powerful audience and one that other consumers have come to trust. Whether your business operates in the b2b or b2c space, now is the time to start planning for how you will engage influencers in your marketing campaigns.

Read More

Topics: media relations, blogger relations, influencer marketing