Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running with a new product launch or a period for your nonprofit to focus on continuing donor engagement from the year-end appeal, there is a wealth of marketing data at your organization’s fingertips to inform your next steps. Now, let’s talk metrics…Read More
Gone are the days when just a catchy jingle or expensive image marketing campaign set your business on the fast-track to growth. Today, businesses rely on compelling content to pull in leads.
A recent study by Forrester found that less than 1% of online purchases can be traced back to social networks such as Facebook or Pinterest. While the number may seem startling low at first glance, companies need to build trust among prospective clients before they can expect them to make a purchase.
An integrated communications campaign t hat combined public relations, branding, traditional and online advertising, social media and even grassroots mobilization, Co-Communications created 'T.A.G. You're it!' in 2011 when we worked to help the Westchester Children's Museum secure a much-coveted lease at Rye Playland. We're thrilled to be recognized by our peers for this work and to have played a role in helping Westchester Children's Museum to achieve its goal!
During last evening's PRSA-CVC Mercury Awards, master of ceremonies Michael Buckley, an internet celebrity who recently won LIVE with Kelly's 'Coast-to-Coast Co-Host Search' and secured the opportunity to co-host LIVE for a day, entertained attendees with his wit and humor, celebrating more than 30 award-winning entries and honoring the 2012 Practitioner of the Year, Nancy Andrews of the Connecticut Education Association. Pictured (l-r) Danielle Cyr, Director of Social Media; Internet celebrity Michael Buckley; and Jessica Lyon, Vice President.
I recently attended PRSA’s Leadership Rally, which featured a luncheon keynote by Mary Lee Sachs on ‘The Changing MO of the CMO.’ As we witness each day within our own organization and those of our clients, the roles of marketing and public relations are constantly evolving. As Ms. Sachs noted in her presentation (as did fellow presenter Deidre Breakenridge) there is a new type of PR/marketing pro emerging. Ms. Sachs sees this individuals as one who understands the importance of blended thinking between PR and marketing, seeks to drive influence and knows how to leverage the best of paid, earned and owned media.