Why You Need to Keep Existing Stakeholders Well-Informed

Posted by Danielle Cyr on Wed, Feb, 21, 2018 @ 08:02 AM

When good things happen, it’s natural to want to shout the news from the rooftops (or, in this day and age, perhaps more so the top of your Twitter feed). You want to cast a wide net and seize the maximum amount of opportunity the good news affords to grow your business and strengthen your position in the marketplace. However, before you think about going far and wide, it’s important to look within – how will you break the news to your current stakeholders and ensure they are well-informed before your announcement becomes highly public front-page news?

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Topics: internal communications, communications strategy