If we’ve said it once, we’ve said it a million times – whenever possible, let data inform the strategy. Whether it’s quantifiable metrics on email open rates, social shares and engagement, blog readership, website referral traffic or other data, these numbers can help to prioritize marketing resources and identify the content and messaging that resonates most with your target audiences.Read More
In the age of Alexa and Siri, it’s hard to fathom that the answer to one’s questions may not live on the internet. In a world where information is most often available in no more than a couple of clicks, what other information could one possibly crave?
While online searches boast access to a wide range of third-party data that can help to strengthen media pitches, heighten the timeliness of company news, and pinpoint powerful trends, the only way to find out what your customers are truly thinking is to ask them. Behold the role of primary research.Read More