Six Ways to Improve Your Email Marketing in 2018

Posted by Danielle Cyr on Wed, Dec, 20, 2017 @ 08:12 AM

Ever wonder why your Inbox looks so full? According to research firm Radicati Group, more than 269 billion emails are sent each day. With a deluge of emails going across the transom each day, businesses and nonprofits alike are tasked with crafting high-impact emails that not only stand out amidst a full Inbox, but that recipients want to open. Here are six easy ways to strengthen your email marketing:

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Topics: marketing, email marketing

One Easy Way to Enhance Your Position as a Thought Leader

Posted by Danielle Cyr on Wed, Dec, 13, 2017 @ 08:12 AM

Regardless of whether your company is a startup or well-established industry leader, being perceived by clients, prospects and media as a thought leader is critically important. By becoming the industry’s “go to” source for expertise and insights, you gain the opportunity to build new relationships and generate leads.

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Topics: marketing, email marketing

5 Marketing Best Practices to Fall For

Posted by Danielle Cyr on Thu, Sep, 21, 2017 @ 08:09 AM

The start of a new season – and a new quarter – is a great time to clean out the underperforming marketing tactics and make room for higher value marketing strategies and tactics. Whether you are a B2B company looking to grow your network of referral sources, a nonprofit aiming to cultivate new volunteers and year-end donors, or a B2C company gearing up for a major product launch in 2018, it is important to identify what’s working, what’s missing and what big idea can help to take your organization from Point A to Point B. As we embark upon a new season and look ahead to Q4-2017, here are five marketing best practices worth falling for.

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Topics: marketing, email marketing, marketing plan

5 Important Things You Can Learn from Client Surveys

Posted by Danielle Cyr on Wed, Sep, 13, 2017 @ 08:09 AM

If we’ve said it once, we’ve said it a million times – whenever possible, let data inform the strategy. Whether it’s quantifiable metrics on email open rates, social shares and engagement, blog readership, website referral traffic or other data, these numbers can help to prioritize marketing resources and identify the content and messaging that resonates most with your target audiences.

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Topics: marketing, surveys, market research

How to Engage Employees as Marketers & Brand Ambassadors

Posted by Danielle Cyr on Fri, Sep, 08, 2017 @ 08:09 AM

Who knows your organization better than the people who work inside it each and every day? Employees have the unique position of being internal stakeholders, knowing the ins and outs of the organization. Their perspective brings an authenticity and value to marketing that can’t otherwise be replicated. With that said, it is important that employees believe in marketing the organization and the messages that are being shared. Here are some tips for engaging employees as marketers and brand ambassadors.

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Topics: marketing, b2b marketing, b2c marketing, brand ambassadors, employee engagement

It’s Time to Address the Barriers to Marketing Success

Posted by Danielle Cyr on Fri, Jun, 09, 2017 @ 09:06 AM

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships with prospects, enhance expert positioning and generate meaningful results for a business, companies often reallocate resources to other, higher value activities. Before making the decision to reallocate resources, it is important to dig deep and uncover the root cause of non-performance – what is stopping your marketing from working effectively? Let’s take a look at some of the common barriers that impede the performance of marketing campaigns.

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Topics: marketing strategy, marketing, marketing ROI

Marketing Best Practices for Milestone Anniversaries

Posted by Danielle Cyr on Fri, May, 12, 2017 @ 08:05 AM

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of your business or nonprofit to stakeholders and the public-at-large is both an ambitious task and incredible opportunity. After all, how many organizations have the opportunity to talk about what they have accomplished during the past 100 – or even 50 or 25 – years? Your organization’s history and proven track record of success is cause for celebration – and an opportunity to ramp up marketing to cultivate new and strengthen connections among existing audiences. Follow these marketing best practices to make your milestone anniversary your most successful and impactful year yet.

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Topics: marketing, event marketing, marketing for company anniversaries, anniversary marketing

A Look at Marketing, Branding and the Customer Experience

Posted by Danielle Cyr on Fri, Apr, 28, 2017 @ 08:04 AM

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands who are delivering a great customer experience and have cultivated a pool of loyal, raving fans, experiences are powerful marketing and branding tools that put them in a position of strength and pave the way for continued growth and engagement. For brands who are delivering underwhelming or negative experiences, the customer experience can be equally if not more powerful – however, it often comes at the cost of maintaining a strong reputation, customer loyalty and audience growth.

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Topics: marketing, branding, brand experience

Is ‘Mobile First’ Part of Your Marketing Strategy?

Posted by Danielle Cyr on Wed, Feb, 01, 2017 @ 08:02 AM

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?

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Topics: marketing, b2b marketing, b2c marketing, mobile marketing, mobile marketing strategy, user experience

Three Important Marketing Lessons We Learned from Mary Tyler Moore

Posted by Danielle Cyr on Fri, Jan, 27, 2017 @ 08:01 AM

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a trailblazer in many ways – the first woman to wear pants in a sitcom and the subject of what TIME considers one of TV’s most famous job interviews. She was one of America’s TV sweethearts and she even taught us a few invaluable marketing lessons along the way.

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Topics: marketing strategy, marketing, branding