Is ‘Mobile First’ Part of Your Marketing Strategy?

Posted by Danielle Cyr on Wed, Feb, 01, 2017 @ 08:02 AM

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?

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Topics: marketing, b2b marketing, b2c marketing, mobile marketing, mobile marketing strategy, user experience

Three Important Marketing Lessons We Learned from Mary Tyler Moore

Posted by Danielle Cyr on Fri, Jan, 27, 2017 @ 08:01 AM

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a trailblazer in many ways – the first woman to wear pants in a sitcom and the subject of what TIME considers one of TV’s most famous job interviews. She was one of America’s TV sweethearts and she even taught us a few invaluable marketing lessons along the way.

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Topics: marketing strategy, marketing, branding

Why Do You Need to Invest in a Marketing Strategy?

Posted by Danielle Cyr on Wed, Jan, 11, 2017 @ 08:01 AM

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products and services, and nonprofits are tasked with achieving aggressive fundraising goals, the idea of stopping to reflect and recalibrate can seem like time wasted – at the surface, that is. Whether you are a startup or a well-established business that is scaling in one or more markets, it is critical to have a roadmap in place for ensuring consistent communications with stakeholders and benchmarks against which to measure your success. This is merely the beginning of a long list that reinforces why it is imperative for business and nonprofits to invest in a marketing strategy.

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Topics: marketing strategy, marketing, marketing communications plan, marketing communications

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

Posted by Danielle Cyr on Wed, Jan, 04, 2017 @ 08:01 AM

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing blitzes that can easily leave one dazed and confused. With the holiday season behind us – and our inboxes, hopefully, on a much-needed retail email diet – it’s time to take a look at the “gold star” campaigns of the holiday season.

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Topics: marketing strategy, marketing, social media marketing, advertising, holiday marketing

Five Quotes About Marketing That Will Inspire You

Posted by Danielle Cyr on Wed, Dec, 14, 2016 @ 08:12 AM

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s or cause’s marketing and you’re completely frozen. As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind. Here are five great quotes about marketing that will help to stoke your creative fire and remind you what matters most when it comes to communicating with and marketing to your target audiences.

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Topics: marketing strategy, marketing, marketing plan

Business Blogging 101: What to Talk About During Q4

Posted by Danielle Cyr on Fri, Dec, 09, 2016 @ 08:12 AM

Like it or not, 2017 will be here in the blink of an eye. As you strategize as to how to close out Q4 on the strongest note possible, it is important to think about how marketing and messaging for 2017 fit into your plans. Here are five tried and true topics your company should be blogging about during the fourth quarter (as well as sharing in your marketing emails and across your social media marketing channels):

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Topics: marketing, blogging, b2b marketing, business blogging

5 Marketing Resolutions to Make in 2017

Posted by Danielle Cyr on Wed, Dec, 07, 2016 @ 08:12 AM

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the family, etc. But what about your marketing program? Which bad habits will you kick to the curb come January 1st and which underperforming tactics are on their way out the door? Here are five marketing resolutions to get you started:

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Topics: marketing strategy, marketing, marketing ROI, marketing program

How Do You Write Better Marketing Messages? Start By Making Yourself Perfectly Clear.

Posted by Danielle Cyr on Fri, Nov, 18, 2016 @ 08:11 AM

Make Yourself Perfectly Clear™. It’s more than simply the Co-Communications tagline. It’s the credo that guides our work. From the imagery and copy on the homepages of our clients’ websites to the language in their presentations and collateral materials, ensuring a clear and consistent message that underscores who they are, what they do and why it matters remains our steadfast focus. Here are a few ways that clarity can help you to write better marketing messages.

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Topics: marketing, marketing messages, brand strategy

How to Write a Marketing RFP

Posted by Danielle Cyr on Wed, Aug, 10, 2016 @ 08:08 AM

For many for-profit and non-profit entities, RFPs (requests for proposals) are a way of business. In some instances, funding for marketing, PR and graphic design is contingent upon securing more than one bid on a project.

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Topics: marketing, marketing agency, marketing firm, marketing RFP

On Target: Back-to-School Ads Reinforce Importance of Knowing Your Audience

Posted by Danielle Cyr on Wed, Jul, 27, 2016 @ 08:07 AM

There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance of knowing your target audience, Target and its agency of record handed over the reins for its campaign to the target audience. That’s right: Target’s 2016 back-to-school ads are scripted, illustrated, directed and styled by kids.

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Topics: marketing, social media marketing, b2c marketing, back to school marketing