In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a break up with a business partner or vendor can be equally challenging. Alas, deciding to break up with your agency of record and find a new marketing partner is no exception. Businesses and nonprofits invest time and resources in relationship-building, agency education and ongoing collaboration in the hopes of building a long-lasting relationship with the marketing team who is best suited to support their organization. The mere thought of going through that process with someone new can be daunting. That said, it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. Let me say that again: it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. And, on that note, it’s time to talk about navigating the break up.Read More
For many for-profit and non-profit entities, RFPs (requests for proposals) are a way of business. In some instances, funding for marketing, PR and graphic design is contingent upon securing more than one bid on a project.Read More
When looking for a marketing agency or PR firm to outsource work to, one is often faced with a number of options that look similar on the surface. The marketing and PR firms you are considering may offer the same suite of services and/or work/ specialize in the same industries/vertical markets. With countless options to choose from, it can be challenging to know what criteria to use to determine which firm stands out in the criteria. Start by looking at these key areas.Read More
Finding a marketing partner with whom you can build a collaborative and lasting relationship is no small feat. What constitutes a “right fit” is different for every company or cause, just as it is for every agency. Whether you’re looking to engage a marketing agency for the first time or looking for a new marketing partner, following these easy steps can help you find the marketing agency that is best suited to meet your needs.Read More
While some marketing agencies have an eclectic mix of clients and focus their efforts on a handful of vertical markets, other agencies have a narrow and specific focus with all of their clients falling within one specific industry – think real estate, healthcare, financial services, travel, food/hospitality, to name a few. We’re often asked by prospective clients if they should work with an agency that specializes in one market or if the benefits of working with an agency that has a diverse client mix are greater. And, while there isn’t a universal answer, it helps to take a look at the pros and cons of each:Read More
Deciding to contract with a third-party firm for marketing and PR services is a big decision. Not only do you need a partner with whom you can build a trusting, long-standing partnership, you need an agency who excels in three key areas – strategy, creativity and execution. This winning combination will allow your company or cause to stand out from the crowd and generate tangible marketing ROI. How do you choose the right marketing firm? Start by asking these key questions:
We’re often asked by prospective clients what it is like to work with a full-service public relations and marketing agency. Which is often followed by, “What happens once I sign on with an agency?” While the onboarding process is unique to each client and the scope of work for which they are contracted, the basics always apply.
As a full-service marketing and public relations agency, we are often asked by prospective clients about the benefits of working with a full-service firm. While it’s tempting to say we are a lot of fun to work with – which we are – there are quantifiable advantages to having a full-service agency leading your multi-channel PR and marketing initiatives.