Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running with a new product launch or a period for your nonprofit to focus on continuing donor engagement from the year-end appeal, there is a wealth of marketing data at your organization’s fingertips to inform your next steps. Now, let’s talk metrics…Read More
The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s or cause’s marketing and you’re completely frozen. As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind. Here are five great quotes about marketing that will help to stoke your creative fire and remind you what matters most when it comes to communicating with and marketing to your target audiences.Read More
The fourth-quarter is a time for planning, recalibrating and, of course, budgeting. When it comes to planning marketing activities for the year ahead, consider these key criteria before setting your new marketing budget:Read More
Whether January marks the start of your new fiscal year or the mid-point of your current year, now is the time to update your marketing strategy for 2017.Read More
Choosing the right PR/marketing agency can be a complex process. You want to hire a partner who is creative, strategic and strong on execution. You also want a partner who is collaborative, proactive and committed to understanding the nuances of your organization. Most importantly, you want to ensure buy-in across your team and that everyone is invested in collaborating with the agency. So, to achieve that objective, just who should be part of the PR/marketing agency selection process?Read More
Strategic marketing plans help companies and causes to strengthen messaging, bolster stakeholder engagement and align marketing communication activities with organizational goals. As a result of working with a marketing agency to develop the plan, organizations often find themselves faced with the exciting challenge of optimizing the value of newly-identified marketing opportunities. They are also faced with the sometimes overwhelming task of prioritizing initiatives, as it is better to do a few things well than to attempt to implement everything half-way. Our advice? Embrace the challenge. Marketing is an investment and you don’t want that new marketing strategy sitting on a shelf gathering dust. Here are some tips for getting started with marketing plan implementation:
The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now is the time to make sure the lessons you learned have been applied to the marketing plan you will implement in 2016. To be sure your plan is as strong as it can be – and is poised to generate optimal marketing ROI during the year ahead – ask yourself these five key questions before pulling the trigger on implementation.Read More
Marketing is an investment. It is an investment in your brand, your people, your products and your customers. And, just like the investments in one’s portfolio, bottom line IS the bottom line. So, what does it take to ensure marketing ROI?
Marketing is a long-term investment. And, for those who know us, you’ve often heard us say that a diversification strategy should be part of this long-term plan. With many companies and causes having to work within a finite marketing budget to execute their marketing plans, the question is: How do I prioritize my marketing budget?
Often, the need to quickly prove marketing ROI drives companies to focus on tactics before laying out a marketing communications strategy. As proponents for a strategic approach to marketing that ensures all tactics are working to achieve a common set of goals, we thought a new year was a great time to revisit the benefits of investing in a marketing strategy.