What to Look for in Your Mid-Year Marketing Check-Up

Posted by Danielle Cyr on Wed, Jun, 27, 2018 @ 08:06 AM

You’re six months into implementing the year’s marketing plan and you’re scratching your head trying to figure out how to outperform the first half of the year in the months to come. You want more leads, you crave a larger audience and, of course, you want to outsmart the competition. So, where do you start?

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Topics: marketing strategy, marketing program

5 Marketing Resolutions to Make in 2017

Posted by Danielle Cyr on Wed, Dec, 07, 2016 @ 08:12 AM

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the family, etc. But what about your marketing program? Which bad habits will you kick to the curb come January 1st and which underperforming tactics are on their way out the door? Here are five marketing resolutions to get you started:

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Topics: marketing strategy, marketing, marketing ROI, marketing program

Key Questions to Ask Before Starting a Social Media Marketing Program

Posted by Danielle Cyr on Wed, Feb, 24, 2016 @ 08:02 AM

You heard that social media marketing drives more than 1/3 of all website traffic and you're ready to pull the trigger. Not so fast. Effective social media marketing requires a strategy, a sustainability plan and should be integrated with your overall marketing program. So, before you dive into social media, ask yourself these key questions:

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Topics: marketing, social media marketing, social media management, marketing program, social media marketing program