An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships with prospects, enhance expert positioning and generate meaningful results for a business, companies often reallocate resources to other, higher value activities. Before making the decision to reallocate resources, it is important to dig deep and uncover the root cause of non-performance – what is stopping your marketing from working effectively? Let’s take a look at some of the common barriers that impede the performance of marketing campaigns.Read More
With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the family, etc. But what about your marketing program? Which bad habits will you kick to the curb come January 1st and which underperforming tactics are on their way out the door? Here are five marketing resolutions to get you started:Read More
There’s no denying that Disney’s marketing has a magical and mysterious way of bringing out the inner child in all of us. From the movies we remember fondly from our childhoods to the characters who became icons of our youth, Walt Disney’s vision has grown into an empire leaving behind a lasting legacy that will be enjoyed by generations to come. So, where exactly is all of this going? What exactly can you take from your movie library, Main Street USA and a mouse-themed empire to strengthen your company or cause’s marketing strategy?
Marketing is an investment. It is an investment in your brand, your people, your products and your customers. And, just like the investments in one’s portfolio, bottom line IS the bottom line. So, what does it take to ensure marketing ROI?
Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key. Businesses need to be nimble – and have the agility to reallocate resources to seize timely opportunities and capitalize on opportunities to generate repeat successes.
Employing an integrated marketing strategy allows companies and causes to achieve greater marketing ROI. Why? Simply put: when all marketing channels are coordinated and working towards achieving a common set of goals, resources are optimized and the pathway for evaluating success is clearer.Read More
On the heels of a tradeshow, many small businesses are left sifting through an endless amount of business cards, collateral materials and premium products collected across the show floor. While it may be tempting to file one’s loot in a ‘to be dealt with later pile’, to temporarily leave it packed away with one’s tradeshow display or simply gloss over it in favor of a power nap, lost time = lost opportunity. It’s time to tackle that tradeshow follow-up.