How to Get More Value from Your Marketing Content

Posted by Danielle Cyr on Wed, Jul, 11, 2018 @ 08:07 AM

Blog posts. Whitepapers. E-books. Bylined articles. E-newsletters. Videos. You get the idea. Companies and causes invest significant resources in creating high quality educational content to share with their target audiences. But, are they maximizing the value of this content? Great marketing isn’t about “one and done” – it’s about finding multiple ways to package and share content to ensure exposure and engagement with the widest segment of your target audience.

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Topics: marketing strategy, content marketing

What to Look for in Your Mid-Year Marketing Check-Up

Posted by Danielle Cyr on Wed, Jun, 27, 2018 @ 08:06 AM

You’re six months into implementing the year’s marketing plan and you’re scratching your head trying to figure out how to outperform the first half of the year in the months to come. You want more leads, you crave a larger audience and, of course, you want to outsmart the competition. So, where do you start?

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Topics: marketing strategy, marketing program

Top Questions to Ask Before Redoing Your Marketing Strategy

Posted by Danielle Cyr on Wed, Mar, 14, 2018 @ 08:03 AM

What do you do when…

  • Your website traffic is declining month-over-month?
  • You email marketing program has strong open rates but low click-thrus and diminishing conversions?
  • Your competitors’ share of voice is growing and your CEO is being quoted less frequently?
  • Your social media successes become erratic?
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Topics: marketing strategy, communications strategy

Keep These Resolutions to Up Your Marketing ROI

Posted by Danielle Cyr on Tue, Jan, 02, 2018 @ 08:01 AM

Travel more. Hit the gym. Stress less. Sound familiar? We’re only a few days into the New Year and many are on a mission to keep their resolutions for a full 365 days. With personal resolutions set, what marketing resolutions should you be making to maximize returns in 2018 and beyond?

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Topics: marketing strategy, marketing plan, marketing ROI

It’s Time to Address the Barriers to Marketing Success

Posted by Danielle Cyr on Fri, Jun, 09, 2017 @ 09:06 AM

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships with prospects, enhance expert positioning and generate meaningful results for a business, companies often reallocate resources to other, higher value activities. Before making the decision to reallocate resources, it is important to dig deep and uncover the root cause of non-performance – what is stopping your marketing from working effectively? Let’s take a look at some of the common barriers that impede the performance of marketing campaigns.

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Topics: marketing strategy, marketing, marketing ROI

What to do with your Marketing Data from Q1

Posted by Danielle Cyr on Fri, Mar, 31, 2017 @ 10:03 AM

Believe it or not, we are officially wrapping up the first quarter of 2017. Whether it was a time for your small business to hit the ground running with a new product launch or a period for your nonprofit to focus on continuing donor engagement from the year-end appeal, there is a wealth of marketing data at your organization’s fingertips to inform your next steps. Now, let’s talk metrics…

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Topics: marketing strategy, email marketing, integrated marketing communications, marketing plan

Three Important Marketing Lessons We Learned from Mary Tyler Moore

Posted by Danielle Cyr on Fri, Jan, 27, 2017 @ 08:01 AM

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a trailblazer in many ways – the first woman to wear pants in a sitcom and the subject of what TIME considers one of TV’s most famous job interviews. She was one of America’s TV sweethearts and she even taught us a few invaluable marketing lessons along the way.

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Topics: marketing strategy, marketing, branding

Why Do You Need to Invest in a Marketing Strategy?

Posted by Danielle Cyr on Wed, Jan, 11, 2017 @ 08:01 AM

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products and services, and nonprofits are tasked with achieving aggressive fundraising goals, the idea of stopping to reflect and recalibrate can seem like time wasted – at the surface, that is. Whether you are a startup or a well-established business that is scaling in one or more markets, it is critical to have a roadmap in place for ensuring consistent communications with stakeholders and benchmarks against which to measure your success. This is merely the beginning of a long list that reinforces why it is imperative for business and nonprofits to invest in a marketing strategy.

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Topics: marketing strategy, marketing, marketing communications plan, marketing communications

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

Posted by Danielle Cyr on Wed, Jan, 04, 2017 @ 08:01 AM

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing blitzes that can easily leave one dazed and confused. With the holiday season behind us – and our inboxes, hopefully, on a much-needed retail email diet – it’s time to take a look at the “gold star” campaigns of the holiday season.

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Topics: marketing strategy, marketing, social media marketing, advertising, holiday marketing

Five Quotes About Marketing That Will Inspire You

Posted by Danielle Cyr on Wed, Dec, 14, 2016 @ 08:12 AM

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s or cause’s marketing and you’re completely frozen. As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind. Here are five great quotes about marketing that will help to stoke your creative fire and remind you what matters most when it comes to communicating with and marketing to your target audiences.

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Topics: marketing strategy, marketing, marketing plan