Three Important Marketing Lessons We Learned from Mary Tyler Moore

Posted by Danielle Cyr on Fri, Jan, 27, 2017 @ 08:01 AM

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a trailblazer in many ways – the first woman to wear pants in a sitcom and the subject of what TIME considers one of TV’s most famous job interviews. She was one of America’s TV sweethearts and she even taught us a few invaluable marketing lessons along the way.

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Topics: marketing strategy, marketing, branding

Why Do You Need to Invest in a Marketing Strategy?

Posted by Danielle Cyr on Wed, Jan, 11, 2017 @ 08:01 AM

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products and services, and nonprofits are tasked with achieving aggressive fundraising goals, the idea of stopping to reflect and recalibrate can seem like time wasted – at the surface, that is. Whether you are a startup or a well-established business that is scaling in one or more markets, it is critical to have a roadmap in place for ensuring consistent communications with stakeholders and benchmarks against which to measure your success. This is merely the beginning of a long list that reinforces why it is imperative for business and nonprofits to invest in a marketing strategy.

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Topics: marketing strategy, marketing, marketing communications plan, marketing communications

Holi-dazed: Standout 2016 Holiday Marketing Campaigns

Posted by Danielle Cyr on Wed, Jan, 04, 2017 @ 08:01 AM

Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing blitzes that can easily leave one dazed and confused. With the holiday season behind us – and our inboxes, hopefully, on a much-needed retail email diet – it’s time to take a look at the “gold star” campaigns of the holiday season.

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Topics: marketing strategy, marketing, social media marketing, advertising, holiday marketing

Five Quotes About Marketing That Will Inspire You

Posted by Danielle Cyr on Wed, Dec, 14, 2016 @ 08:12 AM

The proverbial mental block. Hitting the creative wall. We’ve all been there – the moments when you need a great idea to propel your company’s or cause’s marketing and you’re completely frozen. As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind. Here are five great quotes about marketing that will help to stoke your creative fire and remind you what matters most when it comes to communicating with and marketing to your target audiences.

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Topics: marketing strategy, marketing, marketing plan

5 Marketing Resolutions to Make in 2017

Posted by Danielle Cyr on Wed, Dec, 07, 2016 @ 08:12 AM

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the family, etc. But what about your marketing program? Which bad habits will you kick to the curb come January 1st and which underperforming tactics are on their way out the door? Here are five marketing resolutions to get you started:

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Topics: marketing strategy, marketing, marketing ROI, marketing program

What to Consider When Building Next Year’s Marketing Budget

Posted by Danielle Cyr on Wed, Nov, 30, 2016 @ 08:11 AM

The fourth-quarter is a time for planning, recalibrating and, of course, budgeting. When it comes to planning marketing activities for the year ahead, consider these key criteria before setting your new marketing budget:

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Topics: marketing strategy, marketing plan, mrketing budget

Why You Need to Update Your Marketing Plan for 2017

Posted by Danielle Cyr on Fri, Sep, 30, 2016 @ 08:09 AM

Whether January marks the start of your new fiscal year or the mid-point of your current year, now is the time to update your marketing strategy for 2017.

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Topics: marketing strategy, marketing plan

Implementing a Strategic Marketing Plan: Where to Start

Posted by Danielle Cyr on Fri, Apr, 15, 2016 @ 08:04 AM

Strategic marketing plans help companies and causes to strengthen messaging, bolster stakeholder engagement and align marketing communication activities with organizational goals. As a result of working with a marketing agency to develop the plan, organizations often find themselves faced with the exciting challenge of optimizing the value of newly-identified marketing opportunities. They are also faced with the sometimes overwhelming task of prioritizing initiatives, as it is better to do a few things well than to attempt to implement everything half-way. Our advice? Embrace the challenge. Marketing is an investment and you don’t want that new marketing strategy sitting on a shelf gathering dust. Here are some tips for getting started with marketing plan implementation:

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Topics: marketing strategy, strategic marketing plan, strategic communications plan, marketing plan

Are Your Marketing Goals and Business Goals Aligned?

Posted by Danielle Cyr on Wed, Jul, 29, 2015 @ 09:07 AM

Marketing is an investment. It is an investment in your brand, your people, your products and your customers. And, just like the investments in one’s portfolio, bottom line IS the bottom line. So, what does it take to ensure marketing ROI?

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Topics: marketing strategy, marketing, business marketing, marketing opportunities, marketing measurement, measurement, marketing plan, marketing ROI, marketing goals

3 Ways a Marketing Audit Can Strengthen Your Brand

Posted by Danielle Cyr on Wed, Mar, 18, 2015 @ 09:03 AM

While many businesses are gearing up to enter Q2, many nonprofits (and municipalities) are headed straight for Q4 – the infamous year-end – Aa time to evaluate what worked well during the past year and how marketing can be improved during the year ahead. Regardless of whether your organization is embarking upon Q2 or Q4, taking the time to identify the marketing strategies and tactics that are making the biggest impact on the bottom line is critical. One way to identify which marketing channels are most effective for achieving your organization’s goals is to conduct an annual marketing audit. Why an audit? Because effective marketing programs aren’t run in silos – they are carefully planned and evaluated against quantifiable metrics, such as revenue generated, new donors secured, grant funding won and the list goes on. Here are three ways an annual marketing audit can help strengthen your brand:

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Topics: marketing strategy, marketing, marketing audit