How to Ace a Media Interview: Make Yourself Perfectly Clear

Posted by Danielle Cyr on Fri, Jun, 16, 2017 @ 08:06 AM

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to tell the brand’s story – and to grow one’s share of voice in the marketplace over the competition. While these opportunities can significantly enhance the value of a company’s PR program, a feature article that undersells the true story or is peppered with misinformation can do more harm than good for a brand. As you prepare for your next interview with the media, keep these interview best practices top-of-mind:

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Topics: media training, public relations, PR, media relations, media interviews