As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs. Beyond pitching media (print, broadcast, online) for coverage of a company and its products or services, organizations are now seeking to secure coverage for their organization on blogs, including those authored by influencers on LinkedIn. Here’s what you need to know about pitching bloggers.Read More
Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands to reach and engage. Whether they are the first folks to know about the newest restaurant that is coming to town, the ones that break news of the latest food trends on their blogs or the folks you rely on to let you know about the best travel destinations, influencers are a powerful audience and one that other consumers have come to trust. Whether your business operates in the b2b or b2c space, now is the time to start planning for how you will engage influencers in your marketing campaigns.Read More
As a full-service marketing and public relations agency, we’re often asked, “What types of stories can you get me in X publication?” While the answer is far from one-size-fits-all, there are tried and true story angles that are proven to pique reporters’ attention – assuming you are pitching the right content to the right reporter/editor, that is. These winning PR angles include:Read More
Is your company's C-suite a "go to" source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your company's spokespersons consistently quoted more than the competition?Read More
Holiday shopping became a dominant news theme in advance of Black Friday and will continue to weave its way into the news until the holidays have passed. While sharing Black Friday and Cyber Monday sales figures and discussing consumers’ holiday purchasing habits may not be relevant to your small business, there are four other timely opportunities to provide expert media commentary, send email marketing communications to clients and prospects, and gain visibility for your brand during the year-end rush.
In many instances, shrinking newsrooms mean not only less reporters but less reporters covering the same volume of news as a larger team previously did. In this age of lean newsrooms, standing out from the pack is more important than ever. It isn't just about pitching a good story, it's about pitching the ultimate story. When considering which of your business or nonprofit's stories are best for media, look for one or more of these three compelling components.
On Tuesday, June 26th Barry Nolan, an on-air contributor for CNBC and Boston Magazine columnist, crisis communications expert Dick Pirozzolo and public relations and strategic communications specialist Mike Salius, APR, joined the CT Valley Chapter of PRSA (Public Relations Society of America) to share tips for effective communication between organizations and the media, including crisis communications best practices. Among the key takeaways from the presentation were the importance of knowing who is conducting the interview, understanding how to make your message attention-grabbing and impactful, and adequately preparing for the ‘what ifs’ of a crisis.
Co-Communications received Gold Mercury Awards for its work on behalf of 2-1-1 Child Care and the Connecticut Historical Society.
As the old adage goes, “with advertising you pay, with publicity you pray.” We PR folks recite this often enough – to clients, colleagues, industry newbies, and sometimes just anyone who’ll listen to our grumblings. Here are four (hopefully) helpful tips to increase your odds of success when dealing with the media: