Whether you aspire to get more ink in trade media or your CEO on TV, crafting compelling stories that will resonate with reporters, editors, producers, readers and viewers is key to success. How can you improve your media relations program to get better quality coverage from the right media? Start by following these five surefire tips.Read More
Companies can often amplify their media coverage by tying their products, services and expertise to the news cycle. This may entail using timely national data on employment to strengthen an economic development story, providing a local illustration – or counterpoint – to a national or industry trend, or offering expertise in response to a knowledge or data gap noted in a recent piece of press.
While providing timely and relevant expert to media can be a great way to build relationships and reinforce your expert positioning in the market place, remaining sensitive to the bigger picture, particularly during times of crisis, is key to maintaining brand equity and preventing a crisis communications situation from emerging.Read More
Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to tell the brand’s story – and to grow one’s share of voice in the marketplace over the competition. While these opportunities can significantly enhance the value of a company’s PR program, a feature article that undersells the true story or is peppered with misinformation can do more harm than good for a brand. As you prepare for your next interview with the media, keep these interview best practices top-of-mind:Read More
Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre of content. (For more information on the role of bloggers on a media list, click here.)
While engaging online influencers is a goal of many companies and causes, it can be challenging to hook one’s desired influencers and convince them to engage with your brand. Influencer engagement requires a careful balance of strategy and creativity, and, in most instances, one does not take the same approach as they would when pitching a reporter.Read More
As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs. Beyond pitching media (print, broadcast, online) for coverage of a company and its products or services, organizations are now seeking to secure coverage for their organization on blogs, including those authored by influencers on LinkedIn. Here’s what you need to know about pitching bloggers.Read More
Influencers. Tastemakers. Trendsetters. Thought leaders. No matter what you call them, they are an important marketing audience for brands to reach and engage. Whether they are the first folks to know about the newest restaurant that is coming to town, the ones that break news of the latest food trends on their blogs or the folks you rely on to let you know about the best travel destinations, influencers are a powerful audience and one that other consumers have come to trust. Whether your business operates in the b2b or b2c space, now is the time to start planning for how you will engage influencers in your marketing campaigns.Read More
As a full-service marketing and public relations agency, we’re often asked, “What types of stories can you get me in X publication?” While the answer is far from one-size-fits-all, there are tried and true story angles that are proven to pique reporters’ attention – assuming you are pitching the right content to the right reporter/editor, that is. These winning PR angles include:Read More
Is your company's C-suite a "go to" source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your company's spokespersons consistently quoted more than the competition?Read More
Holiday shopping became a dominant news theme in advance of Black Friday and will continue to weave its way into the news until the holidays have passed. While sharing Black Friday and Cyber Monday sales figures and discussing consumers’ holiday purchasing habits may not be relevant to your small business, there are four other timely opportunities to provide expert media commentary, send email marketing communications to clients and prospects, and gain visibility for your brand during the year-end rush.
In many instances, shrinking newsrooms mean not only less reporters but less reporters covering the same volume of news as a larger team previously did. In this age of lean newsrooms, standing out from the pack is more important than ever. It isn't just about pitching a good story, it's about pitching the ultimate story. When considering which of your business or nonprofit's stories are best for media, look for one or more of these three compelling components.