Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to tell the brand’s story – and to grow one’s share of voice in the marketplace over the competition. While these opportunities can significantly enhance the value of a company’s PR program, a feature article that undersells the true story or is peppered with misinformation can do more harm than good for a brand. As you prepare for your next interview with the media, keep these interview best practices top-of-mind:Read More
Does being on camera make you nervous? Would you rather defer an interview to a colleague than speak to the reporter yourself? Do you fear being asked a question that you are not prepared to answer? While media interviews provide business, nonprofit and community leaders an opportunity to cultivate relationships with key media and demonstrate expertise, being ‘on air’ isn’t every person’s cup of tea.
Key Messages are a critical component of any strategic communications plan. They often define an organization’s value proposition, highlight products and services, and, most importantly, lay the foundation for consistent brand representation across multiple communication channels. The question is: what happens when you have to take those carefully honed messages and fit them into 140-characters?