Is ‘Mobile First’ Part of Your Marketing Strategy?

Posted by Danielle Cyr on Wed, Feb, 01, 2017 @ 08:02 AM

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of ‘mobile first’ marketing. Under this model, companies and causes place their primary emphasis around planning for the mobile user experience. Which begs the question: how does this ‘mobile first’ mindset impact an organization’s marketing strategy?

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Topics: marketing, b2b marketing, b2c marketing, mobile marketing, mobile marketing strategy, user experience