For many nonprofits, June 30th marks not only the end of the fiscal year but the time to distribute a mid-year fundraising appeal. Unfortunately, as the school year winds down and people pack for their summer vacations, a number ten envelope can get easily lost in the shuffle. Follow these tips to master your mid-year donor appeal and generate maximum returns.Read More
Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved “household name” status on the list. There are also a number of organizations on the list that you may not be familiar with and whose work in the community may not be on your radar. Regardless of your familiarity, the organizations on this list offer some valuable lessons that can improve the success of your nonprofit marketing campaigns.Read More
In 2015, more than 700,000 people across 70 countries raised in excess of $116 million dollars for nonprofits on #GivingTuesday. The philanthropic counterpart of Black Friday and Cyber Monday, #GivingTuesday 2016 will be here in just a few short weeks. Now is the time for nonprofits to finalize their strategy and prepare for a day of digital fundraising that will bolster their bottom line. Here are some quick tips to help you prepare for #GivingTuesday 2016.Read More
eMarketer’s February 2016 Internet Usage Forecast reveals Instagram’s popularity is continuing to rise. This year alone, 89.4 million Americans will use Instagram at least once each month and by 2017 the number of social network users who use Instagram will bypass 50%, hitting 51.8% to be exact. Further, the social network is projected to grow an additional 15% this year.Read More
Be authentic. Don’t be a robot. Add some personality. Make your updates unique. Sound familiar? These social media best practices are important. They are proven ways to help nonprofits, brands and individuals to set themselves apart from the pack. While all of these tips can fall under the heading of ‘good advice’, following these tips can also lead to brand inconsistency when multiple ambassadors are disseminating social media marketing updates on behalf of a common cause.Read More
Development and marketing work hand-in-hand to help nonprofits achieve their goals. Oftentimes, marketing helps bring fundraising campaigns to new audiences while the development team works closely to reengage past donors in support of new initiatives. While donor loyalty is critical to a nonprofit's success, organizations must always be looking to attract their next generation of supporters. For some organizations, this may require a strategy for "friendraising" or a program designed specifically to turn volunteers into donors. Regardless, it all comes down to the packaging, so, how can you make your cause more attractive to potential donors?Read More
Did you know that social media is driving more than 1/3 of all website traffic? That 51% of the time U.S. adults spend with digital media is via a smartphone? Or, that more than 25% of donors have made a donation via mobile?Read More
If you haven't heard Dan Pallotta's TED Talk, The Way We Think About Charity is Dead Wrong, stop reading this post and watch. Resume reading after viewing.Read More
It won’t be long before retailers start talking about Black Friday. And, before we know, online retailers will soon begin touting the unbeatable deals they plan to offer on Cyber Monday. Only a second after Cyber Monday concludes #GivingTuesday will arrive. So, my question is, is your nonprofit ready for #GivingTuesday?
Nonprofits are often tasked with building and maintaining websites that resonate with a broad range of stakeholders, which can run from advocates and elected officials to funders and volunteers. With so many audiences to serve – and clarity and a positive user experience both of the utmost importance – determining what assets and information to lead with can be a challenge for any organization. Factor in one common goal for many nonprofits – using the website as a central hub for online fundraising – and building out the perfect information hierarchy can seem even more overwhelming, which raises the question: What exactly are donors looking for when they visit a nonprofit website?