Did you use Yelp to find the right spot for a business dinner the last time you were traveling? Have the Facebook reviews you’ve seen for a local business ever inspired you to take your business elsewhere? Research indicates ninety-one percent (91%) of people read online reviews and eighty-four percent (84%) of those online review readers trust what they read as much as they trust recommendations from friends. So, is your business actively soliciting online reviews as part of its digital marketing strategy?Read More
Unveiling a new website for your business or cause is a great opportunity to ramp up your online marketing program. You’ve honed your messaging, woven in the perfect blend of design elements and photography, and updated your online newsroom, all of which will make a great impression on client and prospects, but how are you going to get the right people to visit your site?
When was the last time you cleaned your website? Gave it a thorough scrub, swept away the broken links and freshened up the newsroom? Your website is a 24/7 online marketing presence and, much like junk drawers and closets, the start of a new year is a great time to clean and reorganize.
Overwhelmed by email? Indifferent to advertising? PSA-resistant? Fearful your target audiences are feeling the same way? It’s time to up your impact.
In a world where 400 million tweets are sent each day and 15 million businesses and organizations have Facebook pages, breaking through the clutter is a challenge. Beyond getting people to open an e-newsletter, businesses and nonprofits need to make their target audiences care about what’s inside it. While a solid reputation and brand loyalty can help to increase open-rates, consistently distributing relevant, high quality content is key to success. Before you hit the send button on your next e-newsletter or sign off on a new ad campaign, take advantage of these five opportunities to make your messaging more impactful:
In the content marketing era, there is no shortage of great information to consume online. While this provides web-surfing target audiences with a plethora of details on everything from how to find the right case for your iPad to how to screen an accounting firm, it also raises the bar on the caliber of content that will actually reach prospective clients/customers online. When developing web-based content to market your business or nonprofit, consider these ten characteristics of great online marketing content: