The following post features highlights from the Brand You workshop for women leaders hosted by the MetroHartford Alliance on July 21, 2017 featuring speakers Jessica Lyon, EVP & COO of Co-Communications, and Allegra Anderson, owner of Allegra Anderson Photography.Read More
And how to achieve a flawless photo
Your professional headshot is one of the single most important images you could have on your company’s website or collateral, and for your own personal brand. Your headshot is a first impression —a snap judgement — that will be viewed by potential clients and prospective employees. This one photo can convey many things, so you should know exactly what you want it to say: Are you friendly and service-oriented? Are you trustworthy and approachable? Are you serious and bottom line-driven?Read More
On April 9th, Co-Communications President and CEO, Stacey Cohen, moderated a lively discussion on personal branding for the Connecticut Valley Chapter of PRSA (PRSA-CVC). As Stacey pointed out in her opening remarks, personal branding isn’t just for college students looking to secure a job after graduation. Personal branding is a lifelong process and a constant evolution.
Joined by panelists Cathy Crosky, Executive Coach, Charter Oak Consulting Group; Susan Rietano Davey, Principal and Co-Director of Flexible Resources – Central CT Branch; and Andrea Obston, President, Andrea Obston Marketing Communications, Stacey and the ‘Branding You’ team took attendees through a bottom-up approach to personal branding, starting with the foundational attributes of a personal brand and wrapping-up with the tools available to market and reinforce one’s personal brand. The following are key highlights from the workshop:
For many college and high school students, early spring is the time to apply for a summer internship. As Co-Communications is busy culling through many great internship applications for our New York PR offices and Connecticut PR office, we wanted to take a moment to offer some tips for college students seeking internships: