Breaking Up is Hard to Do: Tips for Changing Marketing Agencies

Posted by Danielle Cyr on Fri, May, 05, 2017 @ 08:05 AM

In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a break up with a business partner or vendor can be equally challenging. Alas, deciding to break up with your agency of record and find a new marketing partner is no exception. Businesses and nonprofits invest time and resources in relationship-building, agency education and ongoing collaboration in the hopes of building a long-lasting relationship with the marketing team who is best suited to support their organization. The mere thought of going through that process with someone new can be daunting. That said, it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. Let me say that again: it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. And, on that note, it’s time to talk about navigating the break up.

Read More

Topics: pr firm, full-service PR agency, full-service marketing agency, marketing agency, marketing and PR firm

How to Write a Great Public Relations RFP

Posted by Danielle Cyr on Fri, Oct, 21, 2016 @ 08:10 AM

Crafting a clear and concise request for proposals (RFP) can be a time-intensive process. It requires companies and causes to not only understand their own marketing needs but to be able to articulate those needs in a way that will yield consistency across bidders’ responses. If your organization is looking to engage a public relations agency and will be issuing an RFP as part of the search process, follow these best practices for RFP writing.

Read More

Topics: pr firm, PR agency, PR RFP, public relations RFP

Pitch Perfect: The Types of PR Stories Reporters Crave

Posted by Danielle Cyr on Fri, Oct, 14, 2016 @ 08:10 AM

As a full-service marketing and public relations agency, we’re often asked, “What types of stories can you get me in X publication?” While the answer is far from one-size-fits-all, there are tried and true story angles that are proven to pique reporters’ attention – assuming you are pitching the right content to the right reporter/editor, that is. These winning PR angles include:

Read More

Topics: pr firm, public relations, PR, media relations, pitching

How to Get More Media Coverage for Your Business

Posted by Danielle Cyr on Wed, Feb, 03, 2016 @ 08:02 AM

Is your company's C-suite a "go to" source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your company's spokespersons consistently quoted more than the competition?

Read More

Topics: pr firm, public relations, full-service PR agency, full-service marketing agency, PR, PR agency, media relations

How Does Client Onboarding Work at a PR/Marketing Agency?

Posted by Danielle Cyr on Wed, Jan, 21, 2015 @ 09:01 AM

We’re often asked by prospective clients what it is like to work with a full-service public relations and marketing agency. Which is often followed by, “What happens once I sign on with an agency?” While the onboarding process is unique to each client and the scope of work for which they are contracted, the basics always apply.

Read More

Topics: pr firm, marketing agency, PR agency, marketing firm

5 Signs You Should Invest in a PR Firm

Posted by Danielle Cyr on Wed, May, 21, 2014 @ 09:05 AM

For small businesses and nonprofits alike, the decision to enhance marketing and public relations capacity – be it internally or externally – is one that requires careful analysis. While marketing and public relations services are undoubtedly an investment, a strategic integrated PR/marketing strategy can help to achieve overall strategic and business goals. While there isn’t a one-size-fits-all answer as to when is the right time to hire a PR/marketing agency, these five key signs often mean it’s time to enhance your PR/marketing program.

Read More

Topics: pr firm, public relations, PR, PR agency