In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a break up with a business partner or vendor can be equally challenging. Alas, deciding to break up with your agency of record and find a new marketing partner is no exception. Businesses and nonprofits invest time and resources in relationship-building, agency education and ongoing collaboration in the hopes of building a long-lasting relationship with the marketing team who is best suited to support their organization. The mere thought of going through that process with someone new can be daunting. That said, it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. Let me say that again: it is critical to work with a marketing firm who you trust and feel is operating in the best interest of your organization at all times. And, on that note, it’s time to talk about navigating the break up.Read More
Crafting a clear and concise request for proposals (RFP) can be a time-intensive process. It requires companies and causes to not only understand their own marketing needs but to be able to articulate those needs in a way that will yield consistency across bidders’ responses. If your organization is looking to engage a public relations agency and will be issuing an RFP as part of the search process, follow these best practices for RFP writing.Read More
As a full-service marketing and public relations agency, we’re often asked, “What types of stories can you get me in X publication?” While the answer is far from one-size-fits-all, there are tried and true story angles that are proven to pique reporters’ attention – assuming you are pitching the right content to the right reporter/editor, that is. These winning PR angles include:Read More
Is your company's C-suite a "go to" source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your company's spokespersons consistently quoted more than the competition?Read More
We’re often asked by prospective clients what it is like to work with a full-service public relations and marketing agency. Which is often followed by, “What happens once I sign on with an agency?” While the onboarding process is unique to each client and the scope of work for which they are contracted, the basics always apply.
For small businesses and nonprofits alike, the decision to enhance marketing and public relations capacity – be it internally or externally – is one that requires careful analysis. While marketing and public relations services are undoubtedly an investment, a strategic integrated PR/marketing strategy can help to achieve overall strategic and business goals. While there isn’t a one-size-fits-all answer as to when is the right time to hire a PR/marketing agency, these five key signs often mean it’s time to enhance your PR/marketing program.